Product Marketing Lead

A company is looking for a Product Marketing Lead to drive strategic marketing initiatives for card and financial products.

Key Responsibilities :

Lead marketing strategy and go-to-market initiatives for card and monetization products

Manage the full marketing lifecycle, executing multi-channel campaigns to drive engagement

Own marketing performance metrics and optimize strategies based on data insights

Required Qualifications :

7+ years of experience in Marketing Strategy and / or Product Marketing, preferably in B2C

Proven track record in leading product launches within financial services or fintech

Strong analytical skills with experience in data-driven decision-making

Understanding of financial services regulations and compliance requirements

Self-motivated with a customer-focused approach and ability to work independently