Product Marketing Director - Platform Events & Product Launch Strategy

Product Marketing Director

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce.

We are looking for an experienced, high-impact Product Marketing Director to own the strategy and execution of all major events, product launches, and release marketing for our core Platform portfolios, specifically Low-Code Development and Trusted Services (Security). This leader will be the primary link between our Platform product innovation and the market, developing compelling, differentiated narratives that excite our core IT customers and inform fresh, innovative strategies at first and third party events.

Primary Responsibilities :

• Event Strategy & Ownership : Own the end-to-end event lifecycle, defining the strategic objectives, ROI targets, and content narratives for all major company and third-party events; drive execution plans for everything from event content, to onsite experience, to lead capture.
• Product Launches & Release Marketing : Lead the end-to-end product launch and release marketing strategy including developing differentiated messaging and positioning that clearly articulates the value proposition to IT decision-makers, and driving cross-functional alignment to ensure maximum market impact.
• Cross-Functional Collaboration : Collaborate closely across the product marketing org and with cross-functional teams including PR, field marketing, creative, strategic events, product management, and sales to ensure alignment and execution of marketing initiatives.
• Market Analysis : Conduct market research and analysis to understand industry trends, customer needs, and competitive landscape, informing product launch strategies and tactics.
• Performance Tracking : Know your numbers and track the effectiveness of marketing campaigns and initiatives, optimizing performance over time.

Experience and Required Skills :

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future but to redefine what's possible for yourself, for AI, and the world.

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