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B2B Marketing Lead

B2B Marketing Lead

VirtualVocationsSouth Bend, Indiana, United States
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A company is looking for a B2B Product Marketing & Demand Gen Lead.

Key Responsibilities

Build and lead a scalable district and school leader marketing strategy

Drive inbound and outbound campaigns that generate qualified leads and pipeline

Collaborate with product and success teams to align on launch timing and adoption goals

Required Qualifications

8+ years of experience in B2B marketing, with 2-3 years in a strategic role

Experience leading full-funnel B2B marketing strategy in a high-growth company

Proven track record of generating and converting qualified leads

Experience launching new B2B features or products with measurable impact

Experience partnering closely with sales and SDR teams to improve conversion

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Marketing Lead • South Bend, Indiana, United States

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