Brand Team Lead - Sacramento, CA MarketGorilla USA Corp • Sacramento, CA, US
Brand Team Lead - Sacramento, CA Market
Gorilla USA Corp • Sacramento, CA, US
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Compensation :
$35 / hour | Part-Time (Approximately 29 hours / week) ABOUT THE ROLE We're looking for a dynamic, results-driven Team Lead to manage our Sacramento market for Gorilla Energy.
This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence in the Sacramento metropolitan area.
ABOUT GORILLA ENERGY Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark.
Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus.
With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors :
Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.
KEY RESPONSIBILITIES Market Strategy Development & Execution Create comprehensive market schedules and manage implementation of all marketing initiatives Develop and execute both short-term and long-term market strategies across the Sacramento metro area Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, skate parks, outdoor recreation areas, farmers markets, and fitness centers Build and maintain relationships with local fitness influencers, businesses, blue-collar workers, skaters, outdoor enthusiasts, and Farm-to-Fork professionals Target key Sacramento neighborhoods including Midtown, Downtown, East Sacramento, Natomas, Folsom, and Roseville Identify and capitalize on event opportunities including Sacramento State University events, community college campuses, Chico State events, American River activities, local festivals, and Sacramento's vibrant farm-to-fork scene Educate potential customers about what makes Gorilla Energy different from competitors Team Management Source, interview, and onboard Brand Ambassadors (BAs) Ensure all team members complete required background check Manage a team of W2 Brand Ambassadors Train team members on Gorilla Energy product knowledge Schedule and manage team activities effectively across Sacramento's diverse communities Inventory & Equipment Management Manage and organize storage unit for product and promotional materials Monitor and help maintain inventory levels at local storage unit Coordinate restock of product and promotional items Maintain equipment in good working order in Sacramento's varying climate conditions Ensure proper storage and handling of all company assets Reporting & Communication Maintain detailed documentation of all market activities Create and maintain an active schedule of events Create comprehensive recaps after events Report on market performance and provide strategic recommendations Communicate effectively with company leadership and your BA team QUALIFICATIONS 2+ years of experience in marketing, event management, or team leadership Strong understanding of the Sacramento metropolitan market Excellent networking and relationship-building skills Proven ability to develop and execute marketing strategies Experience managing teams in a fast-paced environment Valid driver's license with clean driving record Knowledge of energy drink market and consumer trends Ability to work effectively in Sacramento's seasonal climate (especially during summer heat) PREFERRED EXPERIENCE Existing relationships within the Sacramento fitness, construction, outdoor recreation, or farm-to-fork communities Experience with guerrilla marketing campaigns Background in fitness, sports, trades, skating culture, outdoor activities, or related industries Knowledge of Sacramento State University, Los Rios Community Colleges, Sierra College, and Chico State campuses and surrounding areas Event planning and coordination experience Beverage or CPG marketing experience Familiarity with Sacramento's unique neighborhoods and demographic distribution Experience with the Capital region's event scene including farm-to-fork festivals, outdoor concerts, and state fair Powered by JazzHR
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Team Lead • Sacramento, CA, US
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