Gap Inc. Manager, Media AnalyticsGap Inc. • San Francisco, CA, United States
Gap Inc. Manager, Media Analytics
Gap Inc. • San Francisco, CA, United States
job_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_description5+ years of marketing experience with at least 3 years in paid media analytics. Proven track record of demonstrating collaborative leadership, team building, and managing individual contributors. Expert level knowledge of paid social and video advertising platforms including Meta, Google / YouTube, Pinterest and TikTok. Proficiency with data analysis and visualization tools (SQL, Adobe Analytics, Tableau, PowerBI). Demonstrated expertise in creating, managing, and analyzing data using Excel tables, including advanced functions, pivot tables, and data visualization techniques to support reporting needs for various teams. Experienced in measuring and optimizing real-time campaign and creative performance at a brand or agency level. Strong knowledge of media analytics and optimization best practices across channels and throughout the marketing funnel. Experience working in a highly complex, matrixed organization with a proven track record of driving change through cross-functional collaboration. Exceptional communication and interpersonal skills, with the ability to manage relationships effectively at all levels. Possess an entrepreneurial mindset with the ability to navigate ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.
About the Role
The Manager of Media Analytics is responsible for the day-to-day management of digital advertising reporting, measurement and analyses to drive performance and optimization of our Paid Social and Video programs. Reporting into the Measurement & Interpretation team within Gap Inc.’s centralized Marketing Shared Services organization, you will collaborate closely with the Paid Social Activation Team and play a crucial role in defining measurement and analysis approaches to best support media channel management. This is a highly collaborative role responsible for partnering closely with Gap Inc.’s Media Agency and cross-functional teams to inform and help execute measurement and real-time optimizations of media spend for paid channels across BAU and promo periods.
What You'll Do
Execute and oversee day-to-day reporting, measurement, analysis, and optimization efforts for all Paid Social & Video marketing programs across Gap Inc’s portfolio of brands. Act as the primary liaison between Media Agency resources and Gap Inc.’s Measurement & Interpretation team, ensuring seamless communication and collaboration.
- Provide actionable data to inform and evaluate full-funnel media strategies. Ensure that measurement frameworks adequately assess the brand and business value of all marketing tactics.
- Enable and execute creation and implementation of standardized, repeatable frameworks for reporting, analyzing and tracking media performance through automated tooling. Understand data needs and deliver tailored reporting solutions, including visually appealing and easy-to-understand dashboards that effectively communicate key metrics and performance KPIs
- Ensure the accuracy and integrity of data used in reporting and dashboards by implementing robust data validation and quality control processes.
- Collaborate with the Media Agency and Channel Activation Team to create and manage detailed full funnel testing roadmaps for each channel.
- Serve as a conduit for insights and learnings between Measurement & Interpretation, Marketing Operations, and Channel teams, ensuring seamless sharing of information.
Who You Are
#J-18808-Ljbffr
serp_jobs.job_alerts.create_a_job
Media Manager • San Francisco, CA, United States
Job_description.internal_linking.related_jobs
A company is looking for a Media Manager to drive performance through paid media campaigns.Key Responsibilities Build, manage, and optimize paid campaigns across various platforms Analyze perfor...serp_jobs.internal_linking.show_more
Manager, Media Analytics role at BoF Careers.Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyone has access to quality fashion at every price point.Athleta...serp_jobs.internal_linking.show_more
Product Manager, Data & Analytics.You are a highly motivated individual with a passion for driving impactful change in systems, processes, and technology within markets often regarded as the backbo...serp_jobs.internal_linking.show_more A company is looking for a GTM Analytics Manager to support its go-to-market strategy and business decisions through data-driven insights.
Responsibilities Develop and maintain key performance met...serp_jobs.internal_linking.show_more A company is looking for a Senior Digital Analytics Manager to lead digital analytics and reporting initiatives.Key Responsibilities Lead the implementation and optimization of Google Analytics 4...serp_jobs.internal_linking.show_more A company is looking for an Analytics Manager (Product).Key Responsibilities Lead a team of data analysts to provide actionable insights that influence product strategy and roadmap prioritization...serp_jobs.internal_linking.show_more 
Job Description Additional Details : Hybrid scheduled - Required to come onsite 2-3 days a week to Sunnyvale location Description : Responsible for defining, enfo.serp_jobs.internal_linking.show_more
Please find below the details of the Data & Analytics Leader opportunity at Jade Global.Kindly let me know if you would be interested in pursuing this role.
Job Title : Data & Analytics Leader Locati...serp_jobs.internal_linking.show_more Analyst, Yield and Media Operations.Key Responsibilities Evaluate capacity needs, consumption trends, and inventory availability for accurate forecasting Develop an understanding of how product,...serp_jobs.internal_linking.show_more 
Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyone has access to quality fashion at every price point.
Athleta unleashes the potential of every woman, rega...serp_jobs.internal_linking.show_more
Perkins Coie is seeking a data-driven and strategic Marketing Analytics Manager to join our Intelligence and Insights team.
The ideal candidate will leverage advanced analytics, including AI and pre...serp_jobs.internal_linking.show_more
Hi, we're Brigit! A holistic financial health company helping everyday Americans build a brighter financial future.With a business model that is aligned with our customers, we create transparent, f...serp_jobs.internal_linking.show_more
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their comp...serp_jobs.internal_linking.show_more
Tubi is the most watched free TV and movie streaming service in the U.As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and ...serp_jobs.internal_linking.show_more A company is looking for a Supervisor, Analytics (Media).Key Responsibilities Lead and mentor a team of Analysts, ensuring high-quality deliverables and collaboration Serve as a key client conta...serp_jobs.internal_linking.show_more A company is looking for a Paid Media Manager to lead paid growth initiatives for a health and wellness mobile app.Key Responsibilities Develop and optimize integrated paid media strategies acros...serp_jobs.internal_linking.show_more 
The Growth Marketing & Insights team at Adobe is seeking a dynamic Marketing Specialist / Mgr 4 to join our Americas Media team.
In this innovative and hands-on role, you will develop and implement se...serp_jobs.internal_linking.show_more
Perkins Coie is seeking a data-driven and strategic Marketing Analytics Manager to join our Intelligence and Insights team.
The ideal candidate will leverage advanced analytics, including AI and pre...serp_jobs.internal_linking.show_more
Media Manager
VirtualVocations • Concord, California, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Gap Inc. Manager, Media Analytics
BoF Careers • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Product Manager, Data & Analytics
Polly • San Francisco, CA, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
GTM Analytics Manager
VirtualVocations • Fremont, California, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
Senior Digital Analytics Manager
VirtualVocations • Oakland, California, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
Product Analytics Manager
VirtualVocations • San Francisco, California, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Analytics Manager
Argyle Infotech • Sunnyvale, CA, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Data & Analytics Leader
Jade Global • San Jose, CA, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Senior Analyst, Media Operations
VirtualVocations • Concord, California, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Manager, Media Analytics
Gap Inc. • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Manager, Analytics
Perkins Coie • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Director of Analytics, Growth
Brigit • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
GTM Analytics Manager
Anaplan • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Senior Manager, Media Strategy
Tubi • San Francisco, CA, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Analytics Supervisor
VirtualVocations • Santa Clara, California, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Paid Media Manager
VirtualVocations • Concord, California, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Sr. B2B Performance Media Manager
Adobe • San Francisco, CA, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Manager, Analytics
Perkins Coie LLP • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted