Product Marketing Director – IC Bus

Overview Product Marketing Director – IC Bus role at International Motors, LLC (part of the TRATON GROUP), leading go-to-market strategy for North America’s school bus and commercial bus brand.

All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.

Responsibilities

Lead IC Bus go-to-market strategy — from market segmentation and positioning through launch execution, sales enablement, and post-launch performance tracking.

Develop and execute value propositions for target market segments, aligning with overall Navistar sales and marketing objectives.

Plan and manage new product introductions — including launch strategy, messaging, training programs, and dealer readiness initiatives.

Integrate Voice of Customer (VOC) insights into product positioning and marketing tactics to ensure relevance and competitive differentiation.

Create and deploy sales tools and training materials to strengthen dealer product knowledge, sales skills, and market penetration in priority segments.

Represent IC Bus at key industry events — including trade shows, conferences, and state association meetings — with a focus on brand leadership and customer engagement.

Drive segment-specific strategies for school districts, contractors, municipalities, and commercial operators, ensuring compliance with relevant regulations and bid processes.

Collaborate cross-functionally with Product Development, Sales, Dealer Network, and Brand Communications to align product messaging and market execution.

Manage and develop team members to achieve strategic objectives, maintain operational excellence, and build future leadership capability.

Minimum Requirements

Bachelor’s degree

At least 12 years of marketing, sales, engineering, service operations, product-related, or other relevant experience in the commercial vehicle (or related) industry

At least 2 years of lead experience

OR

Master’s degree

At least 8 years of marketing, sales, engineering, service operations, product-related, or other relevant experience in the commercial vehicle (or related) industry

At least 2 years of lead experience

OR

At least 14 years of marketing, sales, engineering, service operations, product-related, or other relevant experience in the commercial vehicle (or related) industry

At least 2 years of lead experience

Additional Requirements

Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment related work sponsorship for this position (e.g., H-1B status)

Desired Skills

Demonstrated success in developing and executing impactful go-to-market strategies.

Strong understanding of the school bus market, regulatory requirements, and customer buying cycles.

Proven leadership in cross-functional, multi-channel marketing environments.

Exceptional communication, presentation, and influencing skills.

Proficiency in Microsoft Office Suite and marketing enablement tools.

Core Competencies

Drive for Results — focused on achieving measurable growth and performance targets.

Strategic Agility — anticipates market trends and positions the brand to lead.

Vision and Purpose — inspires teams and stakeholders with a clear direction.

Functional Expertise — deep knowledge of product marketing principles and practices.

Influence and Collaboration — effectively aligns diverse teams to a shared goal.

Benefits And Compensation We provide a competitive total rewards package including market-based compensation, health benefits, 401(k) match, tuition assistance, EAP, legal insurance, an employee discount program, and more. The expected salary range will be commensurate with the candidate’s skills, knowledge, and experience. Learn more about our comprehensive benefits package at https : / / careers.international.com / #benefits.

Company OverviewAbout TRATON With its brands Scania, MAN, International, and Volkswagen Truck & Bus, TRATON SE is the parent and holding company of the TRATON GROUP and one of the world’s leading commercial vehicle manufacturers. The Group’s product portfolio comprises trucks, buses, and light-duty commercial vehicles. “Transforming Transportation Together. For a sustainable world.” This underlines the Company’s ambition to have a lasting and sustainable impact on the commercial vehicle business and on the Group’s commercial growth.

About International From a one-man company built on the world-changing invention of the McCormick reaper in 1831 to the 15,000-person-strong company we are today, International Motors, LLC creates solutions that deliver uptime and productivity to our customers throughout the full operation of our commercial vehicles. We build International trucks and engines and IC Bus school and commercial buses, and we develop Fleetrite aftermarket parts. Our vision is to accelerate the impact of sustainable mobility to create a cleaner, safer world. As of 2021, we joined Scania, MAN and Volkswagen Truck & Bus in TRATON GROUP. To learn more, visit www.International.com.

International Motors, LLC is d / b / a International Motors USA in Illinois, Missouri, New Jersey, Ohio, Texas, and Utah.

EEO Statement We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you are a qualified individual with a disability and require a reasonable accommodation to access the online application system or participate in the interview process due to your disability, please email HUB@International.com to request assistance. Kindly specify Job Requisition Number / Job Title and Location in response. Otherwise, your request may not be considered.

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