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B2B Marketing Director

B2B Marketing Director

Spring EQ, LLCCharlotte, NC, US
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B2B Marketing Director

We are seeking a dynamic and results-driven B2B Marketing Director to lead our marketing strategy, execution, and performance across business-to-business channels. This role requires a strong balance of strategic vision, hands-on execution, and team leadership to drive brand awareness, demand generation, and revenue growth. The ideal candidate is a data-driven marketer with proven success in building and scaling B2B marketing programs that align with business objectives.

Responsibilities

  • Develop and own the overall B2B marketing strategy, aligning campaigns and initiatives with business goals.
  • Collaborate closely with Sales, Product, and Customer Success to ensure marketing initiatives support the full revenue funnel.
  • Drive pipeline growth through integrated campaigns including digital advertising, B2B lead marketing, and events.
  • Oversee B2B lead nurturing programs and conversion strategies to grow and improve conversion strategies.
  • Craft B2B2C marketing collateral to support broker partners in driving new business.
  • Implement marketing automation and data analytics to optimize campaign performance.
  • Manage digital channels including website, email, and social media (LinkedIn) to maximize reach and engagement.
  • Establish KPIs and dashboards to monitor performance across campaigns and continuously optimize based on insights.
  • Stay ahead of emerging B2B marketing trends, tools, and best practices.
  • Lead a team of one.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 8+ years of progressive B2B marketing experience
  • Proven track record of driving measurable pipeline and revenue growth through marketing programs.
  • Strong experience in demand generation, email and digital marketing strategy and execution
  • Proficiency in CRM marketing automation platforms, preferably HubSpot.
  • Excellent communication, leadership, and cross-functional collaboration skills.
  • Experience in mortgage industry or financial services preferred.

    • Healthy work-life balance.

    We are committed to supporting a healthy work-life balance and fostering an environment of productivity and collaboration. This position follows a hybrid schedule for team members working in our corporate offices, combining on-site presence with remote flexibility. Our hybrid model is designed to promote teamwork and engagement while also providing the adaptability professionals need to manage their responsibilities effectively.

    Benefits

  • 401k Company Match
  • Annual Charitable Matching Gift Program
  • Commuter Benefits
  • Company Holidays
  • Credit Union Membership
  • Dental Insurance
  • Dependent Care Plan
  • Disability Insurance
  • Employee Assistance Program
  • Life Insurance
  • Medical Insurance
  • Paid Time Off Plan
  • Vision Insurance
  • Weekly Non-Management Dinner Benefit

    • Spring EQ is an Equal Opportunity Employer. We make all employment decisions based on merit and business needs. If you require a reasonable accommodation at any stage of the hiring or employment process, please contact recruiting@springeq.com

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    Director Marketing • Charlotte, NC, US

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