Talent.com
Senior Product Marketing Manager

Senior Product Marketing Manager

MediabistroWorkFromHome, MA, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Level : 5 Salary band : $145,000 - $165,000 Bonus : 10% performance-based, discretionary Location : Hybrid - 2x per week in Cambridge, MA office

At Automata , we’re on a mission to transform how scientists work by making automation accessible to every lab in the world. We believe that by giving labs the power to automate, we can unlock discoveries that will shape the future of life sciences—from diagnostics and drug discovery to synthetic biology.

But we’re more than just a company disrupting the industry—we’re a team of innovators, problem-solvers, and creators passionate about empowering scientists. Our LINQ platform combines hardware and software to streamline workflows, making lab automation fast, flexible, and affordable. This means our customers can focus on groundbreaking research, while we take care of the rest.

Why Work at Automata?

  • Impact : Your work will directly contribute to advancements in science and medicine, supporting labs around the globe as they push boundaries in research and innovation.
  • Innovation : You’ll be part of a team solving complex problems (seriously, no one else has figured out how to do this yet), using cutting-edge technology (we have robots).
  • Growth : We invest in our people. Whether through hands-on experience, professional development, or collaborative projects, you’ll grow both professionally and personally.
  • Community : Join a diverse, passionate team that values collaboration (golf on a Thursday, Soccer once a month, movie nights whenever we fancy it).

We are looking for a Senior Product Marketing Manager whose mission is to develop the product positioning, messaging, and value proposition of Automata products in collaboration with sales, product, and marketing.

Why is this role important for Automata?

Product marketing is a core responsibility that ensures the right positioning, and hence competitiveness, of the products we are selling. This role will also drive sales enablement which will support sales in creating pipeline and closing business.

In this role you will be responsible for :

  • Develop and execute go-to-market strategies for new lab automation products and features, including market segmentation, launch planning, and integrated campaign execution.
  • Conduct market research and competitive analysis to identify trends, customer needs, and opportunities in life sciences automation.
  • Drive the creation of compelling product positioning and messaging tailored to complex technical audiences (IT leaders, lab directors, scientists, executives).
  • Design and optimize content and brand awareness programs to grow credibility and market share within pharma, biotech, and genomics sectors.
  • Collaborate cross-functionally (product, engineering, sales, brand / creative) to shape strong narratives, develop marketing collateral, and ensure sales team alignment.
  • Enable sales success by developing product guides, competitive battle cards, customer personas, and training materials; lead regular product update sessions for customer-facing teams.
  • Monitor, analyze, and report performance of product marketing initiatives, adjusting strategy based on results and market feedback.
  • Support partnership efforts, case studies, and customer testimonials that highlight Automata’s impact on lab workflows and automation.
  • Act as a product evangelist externally—attend industry events, give presentations, and contribute thought leadership across relevant channels.
  • What it takes :

  • Expertise : Developing strategic product marketing motions and initiatives that are focused on driving pipeline growth.
  • Industry Experience : Requires 5-7 years in product marketing in life sciences automation, robotics, biotech, and / or health tech verticals.
  • Market and customer research : Proficiency in developing buyer personas, analyzing market trends, and understanding customer pain points in the life sciences sector.
  • Go-to-market strategy : Demonstrated success in launching complex products or features, crafting go-to-market assets, and driving product adoption.
  • Technical acumen : Ability to understand and explain technical features and scientific workflows, with background in lab automation, software, or related life sciences domains preferred.
  • Data-driven decision making : Fluency in data analytics, SQL or related tools to optimize campaigns and measure product marketing ROI.
  • Sales enablement : Experience creating sales toolkits, competitive battle cards, product documentation, and training for customer-facing teams.
  • Communication skills : Excellent verbal and written skills to craft compelling narratives and translate technical concepts for diverse audiences.
  • Stakeholder collaboration : Proven success working with cross-functional teams such as product, engineering, sales, and customer success.
  • Project management : Ability to juggle multiple projects, manage timelines, and deliver on product launches in fast-paced environments.
  • AI and automation tools : Familiarity with CRM and campaign automation tools, and comfort leveraging AI for campaign optimization and content.
  • Nice to haves :

  • Experience with lab informatics, robotics, automation software, or hands-on lab workflow knowledge.
  • Experience in delivering or directing product videos and assets.
  • What gets us excited?

    We’re passionate about the future of Technology and Automation and our growing success is built upon like minded individuals who share our passion.

    This role offers the rare opportunity to shape and champion cutting-edge lab automation solutions that are transforming life sciences research and discovery. As a product marketing manager at Automata, you will be the strategic force connecting innovation, market needs, and commercial success—developing messaging, launching new technologies, and directly impacting scientific progress and business growth.

    If this sounds like a good fit and you tick the right boxes, you will love having the opportunity to build something that immediately adds value.

    US team benefits

    Healthcare

    serp_jobs.job_alerts.create_a_job

    Senior Product Marketing Manager • WorkFromHome, MA, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    RotterdaminnovationcityBoston, MA, United States
    serp_jobs.job_card.full_time
    DeepHealth is a wholly-owned subsidiary of RadNet, Inc.We build on and enhance the capabilities of the companies we have integrated and rebranded : Aidence, Quantib, DeepHealth Breast, Kheiron, SeeM...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Marketing Manager - US Only

    Senior Product Marketing Manager - US Only

    RotterdaminnovationcityBoston, MA, United States
    serp_jobs.job_card.full_time
    DeepHealth is a wholly-owned subsidiary of RadNet, Inc.We build on and enhance the capabilities of the companies we have integrated and rebranded : Aidence, Quantib, DeepHealth Breast, Kheiron, SeeM...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Scout GlobalBoston, MA, United States
    serp_jobs.job_card.full_time
    On offer : $140,000-$180,000 + 20% bonus + equity.I am on the hunt for a driven content-first, SEO-savvy,.Product Marketing function for a Pre-IPO, fast growth Cyber Security Vendor in the SaaS spac...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Senior Product Manager

    Senior Product Manager

    Shift TechnologyBoston, MA, US
    serp_jobs.job_card.full_time +1
    Shift is the leading AI platform for insurance.Shift combines generative, agentic, and predictive AI to transform underwriting, claims, and fraud and risk - driving operational efficiency, exceptio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Manager

    Senior Product Manager

    Later GroupBoston, MA, United States
    serp_jobs.job_card.permanent
    In this role, you’ll drive the development of new enterprise-ready features that empower marketing teams to scale their impact. You’ll work across engineering, design, and go-to-market teams to tran...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Senior Technical Product Marketing Manager

    Senior Technical Product Marketing Manager

    MediabistroBoston, MA, United States
    serp_jobs.job_card.full_time
    About Lumen Lumen connects the world.We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and compan...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Manager, Product Marketing - AI & Cloud Foundations

    Senior Manager, Product Marketing - AI & Cloud Foundations

    Pegasystems, Inc.Boston, MA, United States
    serp_jobs.job_card.full_time
    Senior Manager, Product Marketing - AI & Cloud Foundations.Location : US - Massachusetts - Remote.Pega’s Product Marketing team transforms innovation into market impact. The AI & Cloud aaS group owns...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    VirtualVocationsDorchester, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Product Marketing Manager to contribute to the marketing team and develop go-to-market strategies for product launches. Key Responsibilities Advocate for products...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Manager

    Senior Product Manager

    LaterBoston, MA, US
    serp_jobs.job_card.permanent
    Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Every...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Manager

    Senior Product Manager

    EnumerateBoston, MA, US
    serp_jobs.job_card.full_time
    As a Senior Product Manager focused on Financial Management, you will own the product strategy, roadmap, and execution for all financial & payment-related capabilities across Enumerate's platform.Y...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Product Manager - CRM

    Senior Product Manager - CRM

    VirtualVocationsDorchester, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Product Manager - CRM, Integrations & Automations.Key Responsibilities Define the vision, roadmap, and goals for CRM, APIs, integrations, and automations Conduct marke...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Product Marketing Manager, Instruments and Accessories

    Senior Product Marketing Manager, Instruments and Accessories

    RadiometerBoston, MA, United States
    serp_jobs.job_card.full_time
    Senior Product Marketing Manager, Instruments and Accessories.Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?.At Radiomete...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Senior Manager, Product Marketing

    Senior Manager, Product Marketing

    MediabistroBoston, MA, United States
    serp_jobs.job_card.full_time
    RSAC is the premier series of global events and year-round learning for the cybersecurity community.RSAC is where the security industry converges to discuss current and future concerns and access e...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    DigitalOceanBoston, MA, United States
    serp_jobs.job_card.full_time
    Senior Product Marketing Manager.Continue with Google Continue with Google.Senior Product Marketing Manager.We want people who are passionate about marketing products that millions of developers wi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Manager

    Senior Product Manager

    VirtualVocationsDorchester, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Product Manager, Marketplace Growth.Key Responsibilities Lead end-to-end product development for quoting or automation systems, including new carrier integration...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Manager, Product Marketing

    Senior Manager, Product Marketing

    RSA ConferenceBoston, MA, United States
    serp_jobs.job_card.full_time
    RSA Conference is the premier series of global events and year-round learning for the cybersecurity community.RSAC is where the security industry converges to discuss current and future concerns an...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Senior Product Marketing Manager - US Only

    Senior Product Marketing Manager - US Only

    MediabistroBoston, MA, United States
    serp_jobs.job_card.full_time
    DeepHealth is a wholly-owned subsidiary of RadNet, Inc.We build on and enhance the capabilities of the companies we have integrated and rebranded : Aidence, Quantib, DeepHealth Breast, Kheiron, SeeM...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Manager, IBD HCP Marketing Gastroenterology

    Senior Product Manager, IBD HCP Marketing Gastroenterology

    Takeda PharmaceuticalsLexington, MA, US
    serp_jobs.job_card.full_time
    Senior Product Manager, Ibd Hcp Marketing.As the Senior Product Manager, IBD HCP Marketing, you will be responsible for personal and non-personal promotion assets across the HCP ecosystem, includin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    FormlabsBoston, MA, United States
    serp_jobs.job_card.full_time
    We’re looking for a Product Marketing Manager with a strong communications background to drive market adoption of our 3D printers, and related accessories and materials. You will work on our core SL...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Marketing Manager - Scientific Data & AI Cloud Platform

    Senior Product Marketing Manager - Scientific Data & AI Cloud Platform

    TetraScienceBoston, MA, United States
    serp_jobs.job_card.full_time
    TetraScience is the Scientific Data and AI Cloud company.We are catalyzing the Scientific AI revolution by designing and industrializing AI-native scientific data sets, which we bring to life in a ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30