Shopper Marketing & Planning Manager

Job Description

Summary :

The Manager of Shopper Marketing & Planning builds, shapes, and deliver strategic customer marketing campaigns. The Manager leverages customer insights by joining those insights with the business objectives to create shopping experiences. Partnering and collaborating with other department teams and leaders within the organization. Evaluate, develop, and execute plans to engage consumers, enhance customer’s shopping experience, and drive sales.

Essential Duties and Responsibilities include but are not limited to the following :

• Build, shape, and deliver the brand enhancing strategies
• Lead the brand platform and communication plans.
• Responsible for leveraging shopper insights and connecting those with business objectives
• Responsible for planning category marketing, developing comprehensive strategies, and integrating vendor programs and packages into cohesive, customer-centric plans that support the overall brand vision.
• Work closely with merchandising category teams, outside vendors, and across marketing functions, liaison across a variety of marketing channels.
• Shape programs and deliver significant business and brand building results.
• Demonstrate a strong business acumen to understand key levers that can unlock profitable growth.
• Analyze performance of programs to fuel future investments and transparent partnerships. Exercise exceptional leadership skills to motivate and organize cross functional teams to deliver the objectives of both internal and external customers.
• Deliver well organized communication to company leaders regarding plans or results.

ESSENTIAL FUNCTIONS : (Primary accountability for specific functions and results. The list of essential functions is not exhaustive and may be supplemented or changed as necessary.)

Competency :

To perform the job successfully, an individual should demonstrate the following competencies :

Qualifications :

Required Education / Experience :

Preferred Education / Experience :

Language Ability :

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals.Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability :

Candidate must have proficient analytic and math skills with general knowledge of media performance metrics.

Reasoning Ability :

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills :

To perform this job successfully, an individual should have general knowledge of Word Processing software; Spreadsheet software; PowerPoint; Internet software and Project Management software.

Certificates and Licenses :

No certifications needed

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Specific vision abilities required by this job include Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is frequently required to talk or hear. The employee is occasionally required to stand; walk and reach with hands and arms.