Talent.com
VP, Ad Sales MarketingNew York, NY

VP, Ad Sales MarketingNew York, NY

The Weather CompanyNew York, NY, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

VP, Ad Sales Marketing

The Weather Company is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company's high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world's most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

We are seeking a strategic and dynamic Vice President of Ad Sales Marketing to lead our integrated marketing and advertising sales strategy. This executive will act as a high-impact partner to the Chief Revenue Officer and a key member of the revenue leadership team. They will be both an internal catalyst and external evangelist, driving awareness of the weather category as a powerful, brand-safe media opportunity and unlocking its potential through innovative, insight-led marketing solutions.

The ideal candidate will be a dynamic blend of business driver, strategic marketer, and cross-functional collaborator, grounded in a deep understanding of the advertising ecosystem and fueled by a passion for building programs that drive revenue and market leadership. This role requires both visionary thinking and hands-on execution, combining a creative, data-informed mindset with the agility, resourcefulness, and scrappiness needed to thrive in a fast-moving, lean environment.

The impact you'll make :

Strategic & Revenue Leadership

  • Partner closely with the CRO to define and execute marketing strategies that support ambitious revenue targets, client expansion, and go-to-market growth.
  • Translate business goals into high-impact sales and marketing plans that differentiate The Weather Company and unlock category demand.
  • Drive revenue generation through innovative campaign support, packaging, and proactive vertical-based strategies.

Sales Strategy, Product Marketing & Innovation

  • Develop differentiated messaging, product positioning, and go-to-market strategies aligned to the strengths of our AI-driven, data-rich advertising solutions.
  • Collaborate with Product, Data, and Research teams to bring innovations to market in ways that clearly convey advertiser value.
  • Champion the use of AI and automation to improve speed-to-market, targeting, personalization, and campaign efficiency.

    • Client Strategy & Case Study Development

  • Guide the development of strategic proposals, branded content campaigns, and storytelling platforms customized for client goals.
  • Elevate case studies and success stories as a core part of the B2B narrativeturning past campaign wins into compelling proof of performance and market leadership.
  • Strengthen The Weather Company's industry voice by showcasing performance, creativity, and innovation in client partnerships.

    • Cross-Functional & Startup-Minded Leadership

  • Operate with a start-up mindsetlean, agile, and resourcefulwith an ability to thrive without heavy internal infrastructure or extensive support systems.
  • Build alignment across Sales, Product, Creative, and Brand teams to ensure consistency and focus on go-to-market execution.
  • Foster a scrappy, solution-oriented culture where strategic vision and day-to-day execution go hand-in-hand.

    • Partner Marketing & Ecosystem Collaboration

  • Lead partner marketing programs with key industry partners, platforms, and clients to drive relevance, awareness, and thought leadership for weather-informed solutions.
  • Collaborate with ecosystem players to amplify our role in the ad tech, media, and agency landscape through co-branded initiatives, events, and campaigns.

    • B2B Marketing, Reporting & Communications

  • Partner closely with the Communications team to strategically drive The Weather Company's B2B brand presence, shaping content marketing, executive visibility, PR alignment, and event strategies to elevate our position in the market.
  • Design and deliver reporting frameworks to track sales impact, campaign effectiveness, and audience insights, sharing results regularly with executive stakeholders.
  • Represent The Weather Company externally at industry events, conferences, and partner forums as a thought leader and category builder.

    • Team Leadership & Culture

  • Lead and mentor a team of high-performing sales and marketing professionals, creating a culture of accountability, creativity, and collaboration.
  • Ensure continuous professional development, motivation, and operational excellence within a lean and focused team structure.
  • Build a reputation internally as a connector, communicator, and cross-functional team builder.

    • What you've accomplished :

  • 12+ years of progressive experience in media, advertising, or B2B marketing, including leadership of integrated or sales marketing functions.
  • Proven success driving revenue, supporting enterprise sales, and scaling marketing in resource-constrained or high-growth environments.
  • Experience working cross-functionally in complex organizations with sales, product, and brand marketing teams.
  • Strong understanding of partner marketing, industry trends, and how to engage external platforms and publishers to amplify messaging.
  • Familiarity with the advertising ecosystem, agency landscape, and competitive dynamics.
  • Deep experience applying AI, analytics, and automation to drive campaign performance and marketing efficiency.
  • Excellent storytelling, writing, and presentation skills; high comfort presenting to senior executives and clients.
  • Bachelor's degree required; MBA or advanced degree preferred.

    • At your core, you possess :

  • Entrepreneurial, hands-on, and highly resourceful with a "roll-up-your-sleeves" leadership style.
  • Visionary storyteller and confident spokesperson with strong industry presence.
  • Strategic thinker with operational rigor; equally comfortable ideating and executing.
  • Motivational team leader who thrives in fast-paced, collaborative environments.
  • High integrity, emotional intelligence, and a deep belief in innovation, creativity, and results.

    • Base Salary : $270,000 $315,000

    The base salary offered will take into account internal equity and may vary depending on the candidate's geographic region of work premises, job-related knowledge, skills, and experience, among other factors.

    TWCo Benefits / Perks :

  • Flexible Time Off program
  • Hybrid work model
  • A variety of medical insurance options, including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include a competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • Progressive family plan benefits
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment
    • serp_jobs.job_alerts.create_a_job

    Vp Sales • New York, NY, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    VP, Client Strategy (New York)

    VP, Client Strategy (New York)

    PlayOn LLCNew York, NY, US
    serp_jobs.job_card.part_time
    PlayOn is looking for a highly creative, growth-minded VP of Client Strategy to lead development and execution of the sponsorship and brand partnership strategy for the company's National Ad Sales ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    VP of Ad Sales (Remote)

    VP of Ad Sales (Remote)

    LikewiseNew York, NY, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Likewise is a media and entertainment platform providing personalized content recommendations and discovery for TV, Movies, Books and Podcasts. We have the largest entertainment and media focused ne...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Vice President, Ad Sales

    Vice President, Ad Sales

    SpotterNew York, NY, US
    serp_jobs.job_card.full_time
    Spotter is a platform for Creators, providing services and software designed to accelerate growth for the world's best Creators and brands. Creators working with Spotter can access the capital, know...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    VP, Growth & RevenueNew York

    VP, Growth & RevenueNew York

    ViaNew York, NY, US
    serp_jobs.job_card.full_time
    Via is using technology to transform transportation around the world.From changing a single person's daily commute to reducing humanity's collective environmental footprint we've got huge goals.As...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    VP / SVP, Brand Marketing

    VP / SVP, Brand Marketing

    Create Wellness, Inc.New York, NY, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Create is hiring a VP / SVP of Brand Marketing to define and scale the next era of the most trusted creatine brand.This senior leadership role owns brand strategy, creative, and marketing across chan...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    VP of Product Marketing - Online Ads Trust & Safety Platform

    VP of Product Marketing - Online Ads Trust & Safety Platform

    PixalateNew York, NY, US
    serp_jobs.job_card.full_time
    We Focus On Doing Things Differently And Challenge Each Other To Be The Best We Can Be.We focus on doing things differently and challenge each other to be the best we can be.serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    VP, Marketing

    VP, Marketing

    Global IndustrialPort Washington, NY, US
    serp_jobs.job_card.full_time
    For over 75 years Global Industrial has been an industry leader providing private label and national brand name industrial equipment and supplies to businesses throughout North America.We carry tho...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Fox Service Company is hiring : VP, Marketing Strategy & Operations, FOX Ad Sales

    Fox Service Company is hiring : VP, Marketing Strategy & Operations, FOX Ad Sales

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    OVERVIEW OF THE COMPANYFox Corporation Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including : FOX News Media, FOX Sports, FOX...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    VP Marketing, Reality Labs

    VP Marketing, Reality Labs

    Meta PlatformsNew York, NY, US
    serp_jobs.job_card.full_time
    At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere.We're on a mission to build the next computing platform by putting people at the center of emerging hardware a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    VP of Enterprise Sales New York, NY / San Francisco, CA

    VP of Enterprise Sales New York, NY / San Francisco, CA

    HightouchNew York, NY, US
    serp_jobs.job_card.full_time
    Hightouch's mission is to empower everyone to take action on their data.We've pioneered the Composable Customer Data Platform (CDP), which helps companies use their own data warehouse to collect, p...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    VP of Sales and Revenue

    VP of Sales and Revenue

    100 Tasks GmbHNew York, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    The 100 Tasks System’s mission is to democratize entrepreneurship - We help founders set up, launch, and scale their ventures. Our proprietary e-learning platform breaks down the process of entrepre...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    VP, Marketing

    VP, Marketing

    H1New York, NY, US
    serp_jobs.job_card.full_time
    At H1, we believe access to the best healthcare information is a basic human right.Our mission is to provide a platform that can optimally inform every doctor interaction globally.This promotes hea...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    VP, Audience Innovation - Ad Sales (Hybrid Options Available) Job at A&E Network

    VP, Audience Innovation - Ad Sales (Hybrid Options Available) Job at A&E Network

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    Work Locations : With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (i...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    VP of Revenue Marketing

    VP of Revenue Marketing

    VirtualVocationsFlushing, New York, United States
    serp_jobs.job_card.full_time
    A company is looking for a VP of Revenue Marketing.Key Responsibilities Develop and execute a comprehensive revenue marketing strategy aligned with pipeline and growth objectives Lead and mentor...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    VP, Business Development

    VP, Business Development

    DoubleVerifyNew York, NY, US
    serp_jobs.job_card.full_time
    DoubleVerify is a leading software platform for digital media measurement, data and analytics.DV's mission is to be the definitive source of transparency and data-driven insights into the quality a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    VP, Digital Advertising

    VP, Digital Advertising

    ProSharesNew York, NY, US
    serp_jobs.job_card.full_time
    ProShares has been at the forefront of the ETF revolution since 2006.ProShares now offers one of the largest lineups of ETFs, with over $75 billion in assets. The company is a leader in strategies s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    VP, H&W - Campaign Orchestration

    VP, H&W - Campaign Orchestration

    SynchronyStamford, CT, US
    serp_jobs.job_card.full_time
    The VP, Campaign Orchestration will lead the planning, coordination, and execution of integrated marketing campaigns that support the strategic growth of the Health & Wellness independent segment.T...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    SVP, Sales and Marketing

    SVP, Sales and Marketing

    American Management Association (AMA)New York, NY, US
    serp_jobs.job_card.full_time
    Senior Vice President Of Sales And Marketing.American Management Association (www.Senior Vice President of Sales and Marketing. As a key member of AMA's executive leadership team, the SVP of Sales a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30