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Social Media Manager

Social Media Manager

Sparks GroupAlexandria, VA, US
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Social Media Manager Job Summary :

We are looking for a seasoned and forward-thinking Social Media Manager to drive social media initiatives for a global retail organization based in Alexandria, VA . This hybrid position requires being in the office at least two days per week.

In this role, you will collaborate with international teams to uphold a unified brand image across all regions. You will manage the daily operations of our social channels, oversee content creation to ensure brand alignment, and lead a Social Media Coordinator. By partnering closely with marketing colleagues and cross-functional teams, you will play a key role in boosting engagement, expanding our audience, and delivering measurable outcomes that support company objectives.

Social Media Manager Responsibilities :

  • Design and implement the social media strategy for North America, ensuring alignment with worldwide goals.
  • Coordinate with global marketing teams to maintain consistent messaging and storytelling across markets.
  • Monitor industry developments, new platforms, and competitor activity to introduce fresh, creative ideas.
  • Manage the content calendar to deliver compelling, brand-consistent posts on schedule.
  • Collaborate with creative, digital, and PR teams to launch campaigns that build awareness, drive traffic, and enhance customer interaction.
  • Strengthen franchisee participation by creating toolkits, playbooks, and best practice guidelines for local use.
  • Provide direction, coaching, and performance feedback to the Social Media Coordinator.
  • Work closely with marketing, communications, and product teams to align social strategies with broader brand plans.
  • Safeguard brand tone, messaging, and identity across all social platforms.
  • Oversee community engagement efforts, including reputation monitoring and responding to customer inquiries in line with brand standards.
  • Lead reporting and analytics efforts, sharing actionable insights with leadership to refine content and maximize ROI.

Social Media Manager Qualifications :

  • Bachelor's degree in Marketing, Communications, or a related discipline.
  • 5–7 years of progressive experience in social media management, ideally within a global or multi-market consumer brand.
  • Demonstrated success creating impactful social strategies and managing various platforms.
  • Deep understanding of brand storytelling, tone of voice, and digital best practices.
  • Prior experience supervising or mentoring junior staff.
  • Strong communication, project management, and organizational abilities.
  • Proficiency in social media analytics platforms (such as Sprinklr, Sprout Social, Hootsuite, etc.).
  • Creative thinker who can balance innovation with brand integrity.
  • Experience in QSR, hospitality, or franchise-driven industries is preferred.
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    Social Media Manager • Alexandria, VA, US

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