Sr. Manager, Email & Promotions

Sr. Manager, Email & Promotions

Full time Two Folsom, San Francisco, CA, US 94105

Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today's modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.

We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers' lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what's next.

About the Role

The Senior Manager of Email & Promotions will own the strategy and execution of Banana Republic's email and promotional marketing programs, creating customer experiences that deepen engagement, retention, and long-term value. This role is accountable for advancing our email contact strategy-segmentation, cadence, testing, and optimization-while ensuring alignment with content strategy to deliver cohesive, brand-right communications across CRM channels. In addition, you will serve as a key partner in promotional planning, working closely with Commercial Planning and Loyalty to ensure promotions are compelling, customer-first, and seamlessly integrated into our marketing ecosystem. This role also partners with Store teams to guide promo signage strategy and manage store closure communications to protect retention, while influencing Loyalty initiatives. You will own reporting and performance insights at all levels (weekly, monthly, quarterly, annual), manage budget forecasting and vendor relationships, and drive innovation within the email channel through AI, personalization, and testing roadmaps. Collaboration across sister brands to leverage best-in-class practices is also core to this role. Finally, you will lead and develop a high-performing team, mentoring a direct report while fostering a culture of accountability, innovation, and cross-functional partnership.

What You'll Do

Lead Banana Republic's email and promotional marketing strategy, with primary emphasis on contact strategy (segmentation, cadence, testing, and performance optimization).

Partner with Commercial Planning and Loyalty teams to design promotions that are compelling, brand-right, and aligned with both customer insights and business priorities.

Oversee creative briefing, messaging strategy, and campaign execution across email and direct mail, ensuring cohesion of content and contact strategy across channels.

Oversee development of testing roadmaps to drive innovation in personalization, targeting, lifecycle strategies, and AI-driven enhancements.

Own all email and promotional reporting (weekly, monthly, quarterly, annual), translating results into actionable insights and recommendations that inform broader CRM strategy.

Manage email budget forecasting and vendor relationships to maximize efficiency and business impact.

Oversee calendar management and segmentation strategy, ensuring flawless campaign execution.

Partner with store teams on promo signage strategy and manage store closure communications to sustain retention.

Collaborate with sister brands to share learnings and adopt best-in-class email and promo practices.

Drive innovation and optimization in the email channel, ensuring Banana Republic stays ahead of industry trends.

Mentor, coach, and develop direct reports, fostering a culture of collaboration, innovation, and accountability.

Who You Are

A strategic leader with deep expertise in email marketing across both contact and content strategy.

Strong understanding of customer segmentation, lifecycle marketing, and promotional strategy within a retail or consumer brand environment.

Data-driven with the ability to analyze performance metrics and translate them into strategic action.

An excellent communicator who can influence senior leaders and build trust across cross-functional teams.

A collaborative leader who inspires and develops teams while delivering results in a fast-paced, dynamic environment.

Experience & Qualifications

7-10 years in CRM, email marketing, or retention marketing; CRM / retention retail marketing experience strongly preferred.

Proven track record of developing and executing email contact strategies at scale.

Experience partnering with loyalty programs and promotional planning teams.

Strong financial acumen, with experience managing budgets and forecasting ROI.

People management experience required, with a demonstrated ability to build and develop high-performing teams.

Benefits at Banana Republic

Merchandise discount for our brands : 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic, and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.

Employee stock purchase plan.

Medical, dental, vision, and life insurance.

See more of the benefits we offer.

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range : $144,200 - $191,100 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies, and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county, and state requirements.