Social Media Specialist Job at Empire State Realty Trust in New York

Company Summary

Empire State Realty Trust, Inc. (NYSE : ESRT) is a NYC-focused REIT that owns and operates a portfolio of well‑leased, top‑tier, modernized, amenitized, and well‑located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World’s Most Famous Building,” features its iconic Observatory, ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards : Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of June 30, 2025, ESRT’s portfolio is comprised of approximately 7.8 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units. More information about Empire State Realty Trust can be found at esrtreit.com.

Position Summary

The Social Media Specialist will play a pivotal role in ESRT’s digital presence through social media storytelling across real estate, corporate news, and events. The role will also oversee the influencer marketing program for the Empire State Building Observatory’s social channels. Influencer partnerships should be informed by their ability to drive ticket sales at the observatory. Reporting directly to the Director of Social Media, this position is central to ESRT’s identity as a NYC-focused REIT and proud owner of the iconic Empire State Building.

Responsibilities

• Content Calendar Management – Create and manage the content calendar that ensures alignment with brand objectives and marketing goals. Complete tasks such as asset selection, copy edits, link creation, and the social media posts schedule across all ESRT social channels.
• Social Media Campaigns – Manage the development and execution of social media campaigns, that includes real estate content, corporate news, events, leadership appearances, and other brand initiatives.
• Content Production – Lead the execution of ESRT content production in partnership with ESRT’s leasing team to craft social media content that drives web traffic and supports leasing efforts.
• Performance Reporting – Prepare monthly, quarterly, and annual reports on social media engagement for ESRT’s channels and ESB Observatory influencer campaigns.
• Platform‑Specific Content – Create tailored content for ESRT’s Instagram and LinkedIn platforms to maximize engagement with brokers, tenants, and potential investors.
• Influencer Program Management – Grow and manage observatory influencer programs, that includes outreach, annual influencer events, and one‑off visits. Identify, vet, and coordinate influencer visits, that includes ticket requests and logistics. Lead contract negotiations and collaboration agreements with influencer teams. These visits should have a focus on driving ticket sales to the Empire State Building Observatory.
• Operational Updates – Edit and maintain accurate hours of operations for the Observatory across platforms such as Google, TripAdvisor, Twitter, and Facebook.
• Budget Management – Manage expenses and the annual budget for influencer monitoring / events to ensure cost‑effective return on investment.
• Additional Duties – Take on additional responsibilities as directed to support the team and organizational goals.

What Success Looks Like

Required Skills / Abilities

Education & Experience

Physical Requirements

What You Can Expect

Benefits

Well‑Being

Salary

$65,000 – $75,000 a year. Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and / or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.

Equal Opportunity Employer

ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.

AI Tool Disclosure

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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