Assistant Creative Services Director Job at WBAL-TV 11 Baltimore in Baltimore

Overview

WBAL-TV 11, Baltimore’s #1 station and a Hearst-owned NBC affiliate, is seeking an innovative and dynamic Assistant Creative Services Director to join our team. In this hands-on, creative production role, you will collaborate with the Creative Services Director to bring our “Live. Local. Late Breaking.” brand to life. You will produce, design and execute impactful, research-driven campaigns that engage and resonate with audiences across multiple platforms, including television, digital, social media, paid media, and streaming. The salary range is $70K - $80K.

The ideal candidate is a strategic leader with expert-level producing, video editing, and motion design skills. You thrive in a fast-paced, deadline-driven environment, managing multiple projects simultaneously while mentoring an award-winning creative team. Reporting directly to the Creative Services Director, you will elevate the creative vision of Baltimore’s leading media brand and drive impactful campaigns across platforms. This is an opportunity to work for Hearst Television, one of the nation’s leading multi-platform media companies in a competitive market where every impression on every platform matters.

Responsibilities and qualifications below reflect core requirements for this role.

Responsibilities

• Collaborate with the Creative Services Director to lead the daily operations of the Creative Services team, driving creativity and operational excellence.
• Conceptualize, write and edit compelling on-air and digital promotional content, including station image campaigns, proof of impact, and paid social media promotion.
• Produce elevated promotional campaigns for the Baltimore Ravens and Baltimore Orioles exclusive partnerships.
• Develop and execute innovative strategies to enhance brand awareness and grow market share.
• Inspire and mentor the creative team to produce best-in-market branding and promotional messaging.
• Partner with the News Department to conceptualize and deliver effective topical promotion strategies across all platforms.
• Oversee all facets of the commercial production arm, Studio 11, from scheduling and coordination through execution. Collaborate with clients, sales managers, and account executives to develop messaging aligned to client goals.
• Manage station linear and digital inventory to maximize promotional impact and reach.
• Craft and execute targeted social media marketing campaigns designed to deepen audience engagement.
• Support station promotions, special projects, marketing initiatives, and events, including responsibilities outside regular work hours.

Qualifications

Diversity and Accessibility

At Hearst Television we tell stories every day. We believe in being an organization that is diverse and varied as the audience we reach, ensuring content is more compassionate and representative of the communities we serve.

Benefits

About Us

Hearst Television (HTV) owns and / or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry’s premier broadcasting companies.

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