Content Director Job at Potomac in Bethesda

Potomac is a ~$2.5B+ AUM / AUA asset manager that serves independent broker-dealers and RIAs with one mission : to cut through the noise and deliver results.

Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk.

Job Overview As Content Manager at Potomac, you will orchestrate the end-to-end logistics of our content ecosystem—from insightful educational pieces crafted by our Research Team, to compelling studio interviews with some of the industry's most influential voices, to imaginative campaigns designed to captivate new audiences and elevate brand visibility.

This role requires a savvy communicator and creative strategist who blends deep messaging experience with interdepartmental logistics acumen. You will work closely with the CMO to develop campaigns that build trust, drive engagement, and convert interest into long-term relationships.

Responsibilities Serve as the central liaison between Marketing, Research, Sales, and Creative teams to ensure content initiatives are aligned and well-executed.

Facilitate smooth communication and workflow across departments for timely content delivery.

Ensure all content aligns with brand voice, business objectives, and audience engagement goals.

Collaborate with CMO to develop and oversee creative campaigns designed to expand reach, drive engagement, and elevate brand visibility.

Serve as project manager for the full lifecycle of content creation—from ideation to publication—across written, video, audio, and digital formats.

Work closely with designers, writers, and digital marketers to bring campaigns to life across channels.

Own and maintain the master content calendar, ensuring strategic timing and consistency across campaigns.

Coordinate deadlines, approvals, and publishing schedules with internal and external stakeholders.

Manage logistics for studio guests, including scheduling, briefing, hospitality, and post-production follow-up.

Ensure a seamless and professional experience for all visiting talent and contributors.

Plan and execute both small-scale and large-scale events, including educational seminars, branded experiences, and regional events.

Monitor content performance metrics and audience feedback to refine strategy and improve impact.

Stay current with industry trends and emerging formats to keep Potomac’s content fresh and competitive.

Requirements 5+ years of experience in content development, marketing, or related roles — preferably in finance, investment management, or professional services.

Proven project management track record managing lead generation campaigns and nurturing leads through marketing funnels.

Strong writing, editing, and storytelling skills — with a keen understanding of financial terminology and audience segmentation.

Experience with email platforms (HubSpot), analytics tools and social media management.

Adept at managing external agencies, internal stakeholders, and high-stakes projects with tight deadlines.

Strategic mindset with a hands-on attitude — ready to ideate, execute, and optimize.

What We Offer Competitive compensations, bonuses, and a benefits package designed to attract top-tier leadership talent.

Work directly with the CMO and executive team on high-impact projects.

Collaborate with smart, driven professionals in an intellectually rigorous environment.

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