Publicis Groupe is hiring : Analyst, Analytics (Media) in Birmingham

Company Description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven. Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes. Open - We value diverse perspectives and new ways of working. Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.Let's shape the future together.

Job Description

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape.

The Analyst will provide analytical support and strategic recommendations for an established brand within the Publicis Collective portfolio. The Analyst is expected to have an eye for numbers, a passion for data, intellectual curiosity, proficiency at problem solving, an understanding of online and paid media, and familiarity with channels across the media ecosystem. You will be a team player and in a client service environment, are responsible for delivering day to day support to grow the client experience.

As an Analyst, you can shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights.

Responsibilities

• Collaborate with internal teams to create datasets & visualizations for measurable campaign objectives and key performance indicators
• Determine campaign data and tracking requirements
• Using data to solve unique business challenges in support of all marketing activities across paid media channels (search, social, display, programmatic, linear, audio, etc.
• Planning and documenting execution plans with an eye towards the future, including best practices
• Perform ongoing analysis using Excel, Tableau and other tools, etc. to ensure timely measurement & reporting of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and market research)
• Being curiosity driven, and continually challenging the status quo, building towards automation and scalability
• Demonstrates ability to self-explore data and tools with little dependency on manager

Qualifications

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range : $<

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