Analyst, Analytics (Media) Job at Publicis Collective in Birmingham

Overview

Join Publicis Collective, supporting a global leader known for its portfolio of iconic automotive brands. In this role you’ll be part of a fast-paced, collaborative team where your work directly impacts how millions engage with some of the most recognizable names in the automotive world.

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We believe data should never exist in a vacuum — it should power insights, inspire strategy, and bring compelling narratives to life. By combining data, technology, creative, media, and strategy, we build media-fueled solutions that deliver real business results.

As an Analyst, you’ll provide analytical support and strategic recommendations across well-established brands. You’ll need an eye for numbers, a passion for data, strong problem-solving skills, and a solid understanding of online and paid media channels. In this client-facing role, you’ll be a key player in shaping marketing strategy through the delivery of actionable, data-driven insights.

Responsibilities

• Collaborate with internal teams to create datasets & visualizations for measurable campaign objectives and key performance indicators
• Determine campaign data and tracking requirements
• Using data to solve unique business challenges in support of all marketing activities across paid media channels (search, social, display, programmatic, linear, audio, Video, etc.)
• Planning and documenting execution plans with an eye towards the future, including best practices
• Perform ongoing analysis using Excel, Tableau and other tools to ensure timely measurement & reporting of campaigns, along with other client-specific analyses (such as campaign analysis, competitive analysis, customer segmentation and profiling and market research)
• Being curiosity driven, and continually challenging the status quo, building towards automation and scalability
• Demonstrates ability to self-explore data and tools with little dependency on manager

Qualifications

Additional Skills :

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range : $54,910 – $72,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11 / 5 / 2025.

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