Social Media / Content Creator Specialist

Job Description

Job Description

Crystal Springs Resort is seeking a Social Media / Content Creator Specialist, a full-time position responsible for generating and posting organic social media content on a resort-wide basis. Some of this content will be utilized as the foundation of content published by the marketing team members on other platforms. The role’s expectation is to work simultaneously with the marketing team to maintain consistency between marketing campaigns and content published. This is an exciting opportunity to grow and evolve your skill set!

This position will support various hospitality business groups including hotel, spa, dining, weddings, social gatherings and a sports club. The workspace will be located in the Administrative Building of Crystal Springs Resort in Hamburg, NJ, with the opportunity to work from home two days per week.

Responsibilities :

• Work with the marketing department to have an understanding of short term and long term marketing goals, and then develop content strategies accordingly
• Core function : Handle all aspects of content creation, including but not limited to : Capturing Resort photos and videos (scenery, guests), editing finished product and publishing
• Manage, attend and help develop shot lists for photoshoots
• Create daily content and video primarily for social media platforms but that can also be used for website, blog and PR communications
• Measure and evaluate organic social media engagement stats
• Monitor traffic increase due to new content and take action to improve these metrics
• Brainstorm / recommend ways to improve traffic by tapping into new platforms and channels
• Maintain content consistency and ensure alignment with the brand’s history and plans
• Stay up to date on current social media trends

Requirements :

Enjoy Crystal Springs Employee Perks!