Marketing Specialist - Retail Media

Retail Media Marketing Specialist

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we've been committed to improving peoples' lives and making the world a better place-one customer, one business, one innovative leap at a time. Come join our journey!

This Retail Media Marketing Specialist role exists to support the execution, optimization, and analysis of retail media campaigns across major platforms, such as Amazon, Walmart, Target, Costco, Best Buy and others, ensuring alignment with business goals and driving performance through data-driven insights and cross-functional collaboration. It plays a key role in enhancing digital visibility, customer engagement, and sales growth through strategic media management.

Assist in launching and optimizing campaigns across Amazon, Walmart Connect, Target Roundel, Best Buy, Costco, and other RMNs.

Monitor campaign performance and prepare weekly reports on KPIs such as ROAS, CPA, CTR, and conversion rates.

Coordinate with agency partners to ensure timely execution and delivery of assets.

Understand and analyze customer shopping behavior to identify opportunities to improve engagement, conversions, and other campaign performance metrics.

Ensure media budgets are controlled within KPI limits established by the business units.

Leverage Clean Room Data such as Amazon Marketing Cloud to enhance campaigns and target audiences.

Run A / B tests and apply learnings to optimize campaigns.

Maintain dashboards and assist in performance analysis using tools provided by the Business Intelligence team.

Identify trends and provide insights to improve campaign effectiveness.

Ensure Retail Media Dashboard tools are accurate.

Support competitive benchmarking and market research initiatives.

Work with Sales, Product, and Creative teams to ensure campaign alignment with promotional calendars and product launches.

Assist in coordinating digital shelf content updates and promotional activations.

Ensure PDP quality, Brand Stores updates.

Help manage media budgets, track invoices, and support reconciliation processes

Maintain campaign documentation and assist with purchase order creation

Stay current on retail media trends, platform updates, and emerging technologies

Recommend new tactics and platforms to expand reach and drive incremental sales

Individual Contributor reporting to Sr. Performance Marketing Manager

Liaison between agencies and Category team

Education & Experience

Bachelor's degree in marketing, Business, or related field (preferred).

3+ years of experience in digital media, preferably with a focus on retail media or e-commerce.

Strong understanding of Retail Media Network including Amazon Ads and Walmart Connect (required)

Experience in Target Roundel, Orange Apron and Best Buy My Ads. (Preferred)

Familiarity with tools such as Pacvue / Skai, Profitero, Helium 10

Strong analytical skills and proficiency in analytics tools (e.g., Excel, Power BI, retail media dashboards)

Experience working in Vendor Central; additional Seller Central experience a plus

Experience working with media agencies and cross-functional teams

Proven ability to interpret data and translate insights into actionable strategies.

Excellent oral and written communication skills

Strong attention to detail and organizational skills; able to manage multiple tasks and timelines effectively.

Flexible, adaptable team player with strong interpersonal skills

Must be able to work independently with minimal supervision

Internal : Sales Team, Category team, Marketing Team. Data & Analytic Team

External : Agencies and platforms

Limited Travel to business conferences and strategic meetings

Panasonic prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social, and environmental health.

Competitive compensation package

Comprehensive benefits

Pet Insurance

Paid Parental Care Leave

Employee Referral Program

Educational Assistance

Flexible Work Program

Volunteer time Off

Casual Dress Code

Total Well Being Program

At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.

The wage range of $65,000-$75,000 is just one component of Panasonic's total package. Actual compensation varies depending on the individual's knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives.

• The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.

Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S.

Thank you for your interest in Panasonic.