Lead Marketing Specialist

Lead Marketing Specialist

10003306

Fairfax, VA

Part-Time / Hourly Wage

Opening on : Oct 10 2025

Closing at : Oct 27 2025 - 23 : 55 EDT

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Department : Advancement and Alumni Relations

Classification : GMU Worker

Job Category : Part-Time / Hourly Wage

Job Type : Part-Time

Location : Fairfax, VA

Workplace Type : Hybrid Eligible

Sponsorship Eligibility : Not eligible for visa sponsorship

Salary : Salary commensurate with education and experience

Criminal Background Check : Yes

About the Department :

The Office of Advancement and Alumni Relations division is a comprehensive development and alumni relations enterprise with a staff complement of approximately 135 FTE. Functional units within Advancement include development / fundraising, alumni relations, donor relations and stewardship, advancement communications, special events, gift processing, research, prospect management, gift planning, corporate and foundation relations, information systems and management, and infrastructure services.

The Advancement and Alumni Relations mission is to build strong, lifelong relationships with George Mason University's alumni and constituents, while matching their philanthropic interests with the university's aspirations and priorities. The division is committed to serving the needs of the university, our alumni, and the greater community by providing access to quality education and lifelong learning. Respect, service, integrity, collaboration, transparency, and creativity are the values that guide our work and culture.

About the Position :

The lead marketing specialist is responsible for working with Alumni Relations events and programming staff to create engaging marketing campaigns. This person will lead a team of two and is responsible for managing and assigning the workflow to direct reports. This person will also be responsible for the marketing and graphic design needs of five alumni affinity chapters.

Responsibilities :

• Works collaboratively with alumni staff to develop marketing concepts and collateral for events and programs;
• Coordinates with programming staff to ensure promotional materials align with event objectives and branding;
• Manages the marketing / graphic design needs of the AVP of Alumni Relations and the Executive Director of Alumni Engagement, as requested;
• Develops the marketing timeline for each event / program and works collaboratively with the Office of Annual Giving for scheduling emails / texts / and calls as appropriate for each event / program;
• Acts as primary liaison between Alumni Relations Marketing and Advancement Communications;
• Monitors, tracks, and reports on the effectiveness of alumni marketing initiatives;
• Uses data to refine marketing strategies and inform future outreach efforts;
• Provides regular performance metrics and insights to leadership and stakeholders;
• Oversees alumni-facing digital channels (e.g., alumni website, LinkedIn, Facebook, Instagram);
• Oversees the use of SEO, SEM, and analytics tools to monitor and improve performance of digital campaigns;
• Develops and oversees segmentation strategies to deliver personalized and targeted outreach to alumni audiences;
• Meets regularly with each chapter to forecast marketing needs;
• Responsible for building events and emails in the Anthology system, managing the RSVP process in PatriotForce, and ensuring that the chapter leads have the appropriate event-related materials;
• Responsible for setting goals for performance and deadlines in ways that comply with the university's plans and vision and communicate them to subordinates;
• Organizing workflow and ensuring that employees understand their duties or delegated tasks;
• Monitoring employee productivity and providing constructive feedback and coaching;
• Receiving complaints and resolving problems;
• Maintaining timekeeping and personnel records;
• Passing on information from upper management to employees and vice versa;
• Hiring and training new employees;
• Ensuring adherence to legal and university policies and procedures and undertaking disciplinary actions if the need arises; and
• Provide logistical event support on site as needed for the Office of Alumni Relations.

Required Qualifications :

Preferred Qualifications :

Instructions to Applicants :

For full consideration, applicants must apply for Lead Marketing Specialist at https : / / jobs.gmu.edu / . Complete and submit the online application to include three professional references with contact information, and provide a Cover Letter and Resume for review.

GMU students cannot be considered for this position.

Posting Open Date : October 10, 2025

Posting Close Date : October 27, 2025

Open Until Filled : No