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Head of Content and Brand

Head of Content and Brand

MediabistroNew York, NY, United States
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Overview

Head of Content and Brand at FERMÀT. This is a foundational role that requires strategic vision and hands-on execution, with potential to grow the team as we scale.

Base pay range : $140,000.00 / yr - $170,000.00 / yr. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About FERMÀT

FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. We help brands transform clicks into conversions with dynamic, personalized shopping experiences—built and optimized in minutes. Backed by VMG, Bain Capital Ventures, Greylock, QED, and named The Information’s #1 commerce startup, we’re a 70+ person team based in SF, Austin, NYC, and Bangalore.

Responsibilities

  • Go-to-Market Strategy : Lead GTM plans for launches, ensuring positioning, messaging, and campaigns directly drive pipeline and revenue.
  • Demand Gen & ABM Alignment : Partner with Sales and Demand Gen to co-own ABM campaigns, vertical messaging, and content that accelerates enterprise and agency deals.
  • Prospect-Focused Content : Create technical and video content across the buyer journey—solution guides, ROI tools, case studies, and late-stage enablement assets.
  • Market Intelligence : Own competitive insights, win / loss analysis, and pricing recommendations to inform roadmap and GTM execution.
  • Team Leadership : Act as a player-coach, managing one direct report and scaling the PMM team as the business grows.

Qualifications

  • 5-7+ years in B2B SaaS marketing, with at least 3 years in product marketing. Proven experience targeting enterprise customers; bonus for agency, mid-market, or SMB exposure.
  • Exceptional at crafting narratives that resonate with executives, buyers, and users alike. Skilled at simplifying complex tech into clear, differentiated messaging.
  • Track record of partnering with Product, Demand Gen, and Sales to drive measurable outcomes. Strong exposure to ABM and enterprise motions.
  • Comfortable building a deck yourself in the morning and presenting a GTM plan to the exec team in the afternoon. Excited to manage and grow a team over time.
  • Data-driven mindset, tying positioning and GTM execution to pipeline velocity, win rate, adoption, and ARR growth.
  • Thrives in early-stage environments. Scrappy, adaptable, and motivated to establish playbooks that can scale.

    • Benefits

  • Competitive salary + equity package
  • Comprehensive health, dental, and vision insurance for you and all your dependents
  • Retirement benefits : US 401(k) with 4% matching; India Provident Fund with 12% matching
  • 4 months of paid parental leave
  • Unlimited PTO policy (with minimum 5 days PTO per quarter)

    • Compensation

    Base pay range : $140,000 - $170,000 per year

    Senioriy / Employment

  • Seniority level : Director
  • Employment type : Full-time
  • Job function : Marketing, Public Relations, and Writing / Editing
  • Industries : Technology, Information and Internet

    • We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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    Head Of Content • New York, NY, United States

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