Director, MarTech Capabilities - Content & Asset Management

Overview

Become a part of our caring community and help us put health first. Are you a content operations leader with a passion for enabling scalable, personalized marketing? As the Director, MarTech Capabilities – Content & Asset Management, you’ll lead the strategy, governance, and optimization of Humana’s content ecosystem—ensuring the right assets reach the right audiences at the right time. You’ll drive innovation in how we manage, deliver, and measure content across channels, helping members feel informed, supported, and empowered. This role blends technology, process, and storytelling—transforming how Humana connects with members through meaningful, compliant, and efficient content experiences. As a strategic leader in Humana’s Marketing Technology and Operations organization, you will oversee the platforms, processes, and partnerships that power enterprise content delivery.

Capability Leadership & Team Management

Lead a team of product managers focused on content management, digital asset management (DAM), creative production, and content hosting capabilities

Champion the dual-hat model—ensuring team members act as both product managers and embedded practitioners within agile pods

Foster a culture of innovation, accountability, and cross-functional collaboration

Drive performance and development across the team, aligning capability growth with enterprise goals

Content Strategy, Roadmap Ownership & Platform Enablement

Own the vision, roadmap, and governance for content and asset management capabilities—ensuring alignment with Marketing’s goals and personalization strategy

Lead the evolution of the content platform ecosystem to support modular, reusable, and omnichannel content delivery

Guide platform architecture decisions and capability development in partnership with IT, Technical Platform Product, and enterprise architecture teams

Drive ongoing platform improvements, including feature enhancements, performance optimization, and user enablement

Lead the migration and sunset of legacy content systems, ensuring smooth transitions and minimal disruption to business operations

Embedded Support, AI Enablement & Best Practices

Manage a team that acts as hands-on experts within marketing pods—providing real-time guidance on content structures, asset workflows, and platform capabilities

Establish and promote best practices for metadata, tagging, version control, and rights management to enable findability, compliance, and reuse

Define content templates and asset workflows in partnership with brand, creative, and operations teams to support personalization and scale

Enable content interoperability across platforms, ensuring assets flow seamlessly into journey orchestration, channel activation, and testing environments

Explore and enable AI / ML-powered capabilities for automated tagging, content reuse, personalization, and performance optimization

Cross-Functional & Vendor Collaboration

Partner cross-functionally with marketing, IT, experience transformation, creative, compliance, and external vendors to ensure cohesive delivery and platform optimization

Collaborate with procurement to evaluate new technologies, guide buy versus build decisions and ensure vendor performance and SLA adherence

Measurement, Governance & Innovation

Monitor platform performance and adoption, identifying optimization opportunities and influencing roadmap decisions based on evolving use cases

Ensure platform governance and compliance with enterprise data standards and regulatory requirements

Establish performance metrics and reporting frameworks to measure content utilization, efficiency, and impact on member engagement

Champion innovation and continuous improvement across tools, processes, and practices—staying ahead of content technology trends and enabling agile content delivery

Your leadership will ensure Humana’s content ecosystem is built for scale, speed, and relevance—supporting better health outcomes through better communication.

Required Qualifications :

Bachelor’s Degree in Marketing, Information Systems, Communications, or related field, or relevant work experience

8+ years of experience in content operations, digital asset management, or marketing technology

Proven success leading cross-functional teams and managing enterprise content platforms

Experience managing platforms such as Adobe Creative Cloud, Adobe GenStudio, AEM Assets (DAM), AEM Sites, Bit.ly, Figma, and Marketing Collateral Tracking System (MCTS)—or Salesforce equivalents such as Salesforce CMS, Experience Cloud, and DAM integrations

Experience collaborating with creative, engineering, and marketing stakeholders to enable scalable content delivery

Strong understanding of content governance, compliance, accessibility standards, and metadata frameworks

Familiarity with agile product development and scaled agile frameworks

Strong strategic thinking, technical acumen, and stakeholder management skills

Preferred Qualifications :

Master’s Degree or certification in MarTech, content strategy, or digital experience

Experience in a regulated industry (e.g., healthcare, insurance, financial services)

Experience implementing modular content strategies or headless CMS architectures

Background in personalization, content tagging, and lifecycle management

Experience modernizing legacy systems and managing platform transitions

Experience managing vendor relationships, contracts, and technology investments

Experience with AI / ML applications in content operations, such as automated tagging, personalization engines, or GenAI-assisted content creation and optimization

Additional Information

To ensure Home or Hybrid Home / Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria :

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.

Satellite, cellular and microwave connection can be used only if approved by leadership.

Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including :

Health benefits effective day one

Paid time off, holidays, volunteer time and jury duty pay

Recognition pay

401(k) retirement savings plan with employer match

Tuition assistance

Scholarships for eligible dependents

Parental and caregiver leave

Employee charity matching program

Network Resource Groups (NRGs)

Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging, and / or Video interview. Your recorded interview will be reviewed, and you will subsequently be informed if you will be moving forward to the next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter by visiting go / Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$168,000 - $231,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline : 09-22-2025

About us

Humana Inc. (NYSE : HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

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