Universal Music Group is hiring : Coordinator, Marketing in Santa Monica

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Production Music (UPM) is seeking a Digital Marketing Coordinator (DMC) , based in Santa Monica, CA, to support the UPM marketing team in driving key digital initiatives across various brand channels.

The DMC will partner and support projects with the music production, licensing and partnerships, and the music directors,; and will be responsible for publishing content on all company social media platforms. Additionally, the DMC will work closely with a Sr. Designer and share content creation responsibilities as needed. The DMC will be responsible for building brand awareness and growing UPM'S audience in an effort to boost licensing and lead generation.

The ideal candidate is creative, self-motivated, and adept at managing multiple priorities and projects. They should understand the targeted audience (editors, music supervisors, brands, agencies, and other verticals) creating a persuasive digital content strategy and targeted messaging that strikes a chord with the intended audience.

Essential Functions :

• CDrives digital marketing and social media campaign strategies, including content ideation, social calendar maintenance, schedules and manages against department KPI's
• Masters the LinkedIn platform for lead generation using highly targeted content and strategies
• Ensures brand consistency in marketing and social media messages by working with various company department members maintaining the integrity of the company's brand guidelines and mission
• Collects client and lead data and analyzes their behavior and engagement to create comprehensive reports and improve future marketing strategies and campaigns
• Uses a social media management platform (e.g. Sprout Social (or similar) for monitoring social listening , monthly reporting, lead generation, creating and scheduling content for all UPM accounts
• Scrubs through key social media platforms daily to spot opportunities to engage with clients and leads, artists, and music-related brands
• Analyzes recent music licensing reports to choose marketing- friendly client syncs to promote across our social channels, website, and marketing emails
• Creates content for organic social as needed and also, repurposes existing content to include in e-mail blasts, online advertising, and licensing and partnerships collateral.
• Assists Sr. Designer in creation and production of :
• Client proposals
• One sheets
• Presentation Deck layouts
• Social media graphic assets
• Video content assets
• Website content
• Uploads images and content to the internal website management system and works with Sr. Manager on publishing of content and page updates
• Proactively looks for content capture opportunities with the Production team (tags along for recording sessions, special projects, etc.) to be then posted on company socials and website
• Researches and monitors activity of UPM competitors on a quarterly basis, as well as clients and / or leads as requested by management team
• Organizes and owns UPM's collection of digital assets on server and cloud storage
• Other requests by management as needed

Qualifications :

Perks Playlist :

100% coverage for out-patient mental health services

Flexible Paid Time Off (PTO) for exempt employees

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer : This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

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Job Category :

Marketing, Streaming & Digital Media