Senior Associate, Digital Marketing

Overview

Senior Associate, Digital Marketing at Milken Institute. This range is provided by Milken Institute. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65,000.00 / yr - $75,000.00 / yr

About the Milken Institute

The Milken Institute is a globally minded, publicly supported, non-partisan, and nonprofit think tank headquartered in Santa Monica, with offices in Washington, DC, New York, London, Abu Dhabi, and Singapore. For the past three decades, the Milken Institute has served as a catalyst for practical, scalable solutions to global challenges by connecting human, financial, and educational resources to those who need them. Guided by a conviction that the best ideas, under-resourced, cannot succeed, we conduct research and analysis and convene top experts, innovators, and influencers from different backgrounds and competing viewpoints. We leverage this expertise and insight to construct programs and policy initiatives. These activities are designed to help people build meaningful lives, in which they can experience health and well-being, pursue effective education and gainful employment, and access the resources required to create ever-expanding opportunities for themselves and their broader communities.

The Milken Institute’s events and programmatic activities involve the exchange of ideas with leaders from around the world. The Institute hosts more than 200 events each year, with our annual flagship event, Global Conference, bringing together 4,500+ participants from around the world, featuring more than 900+ speakers throughout 200+ sessions over the course of the event.

About The Position

Milken Institute is seeking a creative, passionate, and data-driven digital marketing professional who is an expert at guiding strategy and execution across paid social, paid search, and email strategy. This candidate must have a solid understanding of how paid media can amplify brand content and messages, deliver on business objectives, and ultimately benefit earned and owned communications efforts for a variety of audiences across the Milken Institutes’ pillars. Reporting directly to the Director of Marketing, this position is responsible for developing and executing personalized awareness and outreach strategies that position the Milken Institute’s research, programs, and events with key and prospective audiences. The Senior Associate of Digital Marketing will help to build go-to-market strategies for growing the paid media practice at Milken Institute. This includes overseeing the planning, buying, managing, and optimizing paid media activities across the digital ecosystem (social, display, programmatic, and search). Additionally, the ideal candidate should have experience planning and executing email campaigns as well as managing email segmentation, personalization strategies, technology implementations, email delivery and acquisition efforts, and overseeing email data analysis and best practices for email design and listing quality. This candidate must have experience in Salesforce Marketing Cloud.

Responsibilities

• Email Strategy and Planning

Lead Milken Institute’s email marketing strategy and editorial calendar to drive traffic, engagement, leads, visibility, and support.

Direct activities related to Salesforce Marketing Cloud contact management, ensuring that email lists are healthy and continue to grow.

Oversee the planning and execution of advertising campaigns to ensure successful audience engagement and activation, from strategy to creative review to placement and reporting.

Create email and paid media reporting dashboards and custom reports analyzing campaign performance to provide actionable recommendations and continuously improve campaigns.

Qualifications

Working Conditions & Travel Requirements

This position will work in a professional office environment on a hybrid schedule consisting of three (3) days per week in-person to your respective office location (Tuesday – Thursday), with the remaining two (2) days working remotely. This schedule is subject to change at the Institute’s discretion. The role may require occasional travel to other offices or venues to assist with events and interacting virtually with Milken Institute staff located elsewhere.

Note

The statements herein describe the overall nature and level of work. They are not an exhaustive list of responsibilities and do not establish a contract for employment and are subject to change at the discretion of the employer. We are not sponsoring visas at this time; being authorized to work in the U.S. is a precondition of employment.

Our Culture

The Milken Institute provides equal employment opportunities to all employees and qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability, or veteran status. We are committed to diversity and inclusion and fostering an environment where everyone can thrive.

Benefits

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