Digital Fundraising Manager

Digital Fundraising Manager

We're looking for a Digital Fundraising Manager to join our growing team to help us execute comprehensive email and multi-channel digital marketing campaigns in support of our mission-driven clients. This role is an exciting opportunity for a digital marketing and fundraising expert who is passionate about helping nonprofits achieve their goals through creative, data-driven strategies.

Interactive Strategies is a full-service digital agency in Washington, DC, known for its work with top nonprofits like Boston Children's Hospital, Special Olympics, and the American Lung Association. Clients choose us for our innovation, storytelling, and results-focused approach across email, digital ads, and more.

You'll support national organizations making a difference, working both strategically and tactically. We're looking for someone with experience in nonprofit fundraising and / or digital marketing for large organizations, and a strong background in a broad range of verticals and channels, including email marketing, digital advertising and analytics. This role will also contribute to the growth and mentorship within our marketing team.

Responsibilities

• Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).
• Build strong client relationships through effective communication and project management.
• Plan and execute robust, creative and conversion-driven email campaigns.
• Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage.
• Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV.
• Optimize digital marketing and fundraising campaigns to maximize ROI across channels.
• Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.
• Conduct audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.
• Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption where appropriate.
• Research and stay up to date on what's happening in and around the industry to learn about current content trends, develop unique ideas and anticipate consumer needs.