Senior Marketing Specialist

Structural Integrity Associates, Inc. is looking for a Senior Marketing Specialist to join our Marketing and Communications team in Huntersville, NC.

This role is ideal for a well-rounded marketing professional with strong writing and communication skills, proven social media expertise, and experience leading integrated marketing campaigns.

The right candidate will bring both strategic insight and hands-on execution, with the ability to deliver measurable results in a fast-paced environment.

As a key member of the team, you will support multiple business units and locations, collaborating closely with engineers, subject matter experts, and cross-functional partners.

This is a full-time, exempt position based in our Charlotte, North Carolina office, with flexibility for hybrid work.

Primary Responsibilities :

• Social Media & Digital Marketing Direct and evolves the company’s social media strategy, overseeing content calendar development, sourcing, production, publishing, and performance optimization.
• Develops thought leadership content and guides digital brand presence across multiple channels, ensuring alignment with organizational objectives and positioning SIA as an industry leader.
• Provides strategic analysis of engagement metrics and industry trends, delivering recommendations to senior leadership to expand digital reach and enhance visibility.
• Content & Communications Execute content creation in alignment with the editorial strategy, delivering high-quality, impactful communications tailored for diverse internal and external stakeholders.
• Partners with executives, business unit leaders, and subject matter experts to shape strategic messaging, strengthening the company’s market positioning and reputation.
• Supports the Marketing Manager to develop integrated communications (social media, press releases, newsletters, marketing collateral, technical articles), ensuring consistency, clarity, and influence at the enterprise level.
• Marketing Campaigns & Analytics Designs and manages integrated marketing campaigns across multiple channels (email, web, social media, webinars, and events) to support business unit growth and corporate objectives.
• Establishes key performance indicators (KPIs) and leverages analytics to evaluate effectiveness, optimize campaigns, and guide resource allocation.
• Supports the strategic oversight of the company’s website and intranet content, ensuring platforms are optimized for engagement, lead generation, and thought leadership.
• Brand & Creative Champions brand integrity and evolution, ensuring all messaging and creative materials strengthen SIA’s market reputation and competitive positioning.
• Partners with internal design and external creative resources to conceptualize and deliver compelling visual content that supports strategic initiatives and enhances client engagement.
• Serves as a guardian of brand voice and identity, training and advising internal teams to maintain consistency across all touchpoints.

Required Skills / Qualifications :

Please do not reach out to SIA employees requesting a call, sit down, meeting, or email response.  Export Control Notice :

Hiring decisions for such positions must comply with these regulations and may result in SIA limiting its consideration of foreign nationals who are citizens of countries that are not on the DOE’s Generally Authorized Destinations List :

About Us :

Our employees also enjoy a comprehensive benefits program that includes the following :