Marketing Director Job at Unibail-Rodamco Germany GmbH in Westfield

The Marketing Director, LAX leads the marketing and guest experience for LAX shops and restaurants to create and execute short- and long-term strategies that drive sales, guest experience and customer engagement. In close collaboration with the Asset team, you will strategically develop and execute marketing plans, digital initiatives, and customer experience programs including marketing campaigns, digital mobile ordering, sales promotions, public relations, retailer relations, terminal redevelopments, store openings, events, market research, social media, community outreach, and data analysis. The Marketing Director oversees the Guest Experience Manager who is responsible for elevating the overall terminal experience and championing our ambitious customer experience program.

Successful candidates will have strong and broad B2C marketing acumen and ability to develop and execute high profile marketing campaigns and projects from ideation to execution. Success in this role includes a strategic mindset, project management, and strong interpersonal, teamwork, and leadership skills to accomplish goals. We are also looking for a candidate who can successfully navigate complex organizations and process requirements to achieve maximum results.

We are looking for candidates who are passionate about marketing, digital, travel and retail industries and who are excited about the opportunity to be part of a team that is building and shaping innovation in the airport environment. This is an external-facing role interfacing with high-level stakeholders, as well as regular in-terminal engagement with our retailers, partners, and airport stakeholders alongside collaboration with the internal team.

This role is full-time based at Los Angeles International Airport and will be on-site 5 days a week. Specific hours may be set with the local team, but individuals must be flexible to adjust hours as projects require including occasional early mornings, evenings, and weekends as needed.

Specific roles and responsibilities include, but are not limited to :

FOCUS AREAS & RESPONSIBILITIES

Strategic & Financial

• Develop and execute the annual strategic Marketing Action Plan to drive sales, elevate the customer experience and support LAX goals and KPIs.
• Lead the development of strategic marketing partnerships with Los Angeles World Airport (LAWA), airlines, retailers, partners, and key stakeholders.
• Partner with stakeholders to ensure marketing campaigns and programs deploy focused retailer sales promotions and support key airport milestones (e.g., groundbreakings, store openings, special projects, redevelopments, etc.).
• Manage marketing program budgets, reforecasts, and company procurement procedures and develop marketing legal agreements.
• Develop and deliver marketing presentations, recap reports and support documents regarding marketing program performance to optimize sales, retailer, and product performance.
• Manage agencies, vendors, and partners to meet agreed upon goals, timelines, and budgets.

Brand & PR

Digital Marketing & Social

Marketing Campaigns, Events, Retailer Engagement & Community Initiatives

Development Marketing

Market Research & Analytics

Competencies & Qualifications

Compensation

Primary Location

This position is based in-person at Los Angeles International Airport and is on-site 5 days a week.

Reports to

Vice President, Marketing with dotted line to Vice President, LAX.

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URWs flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose to Reinvent Being Together is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of peoples differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us in Creating Sustainable Places That Reinvent Being Together!

Create more. Achieve more. Dare more.

At URW, we welcome the passionate, the strong-willed, the enthusiasts, the fresh thinkers.

Here, ambition meets expectation and excitement meets commitment. We all come together to make urban regeneration and the transformation of retail happen.

We provide an environment where one can grow and evolve. We see internal movement and international mobility as cornerstones for further growth. In our culture of continuous learning, talented and inspiring people can quickly become leaders.

We believe diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of peoples individual differences. We evaluate qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or other legally protected characteristics.

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