Marketing Advertising Specialist Job at Clearfield, Inc in Minneapolis

Overview

POSITION TITLE : Marketing Advertising Specialist

Responsible for the execution of marketing deliverables in support of the Company’s overall marketing strategy by leading the developing, planning, directing and managing targeted ad campaigns that support the company message, promote products and brand awareness initiatives across various channels. The position will be responsible for the schedule of advertising deliverables, collaborating on content and direction of advertising collateral, researching market publications for optimal ad positioning, ensuring company messaging is consistent across all activities and managing various other marketing projects. The position will partner with product marketing, product management, market development, sales, and human resources teams to effectively market our compelling story to customers, prospects, employment candidates and employee-stakeholders.

Responsibilities

• Marketing
• Develop ad strategies based on market research and business objectives
• Support digital and print marketing collateral development
• Partner with cross-functional teams to ensure that project and campaign requirements are appropriate to achieve KPI targets
• Optimize workflows, content, and cadence to drive higher conversion rates and drive qualified prospects into the sales pipeline
• Establish campaigns goals, budgets, and timelines to align with marketing strategy and business objectives
• Identify opportunities that effectively drive return on investment (ROI) throughout marketing campaign activities. Work with teams to create scalable processes to enforce best practices and for lead and campaign management
• Coordinate media buying and ad placements across platforms (Google Ads, Meta, LinkedIn, etc.) and industry publications
• Manage the communications and deliverables needed to secure and renew company trademarks
• Assist in outbound and inbound marketing activities
• Advertising and Graphics : Organization and Development
• Understand Clearfield customer market types and research appropriate market advertising vendors
• Build advertising brand awareness and positioning opportunities
• Assist with the layout and design of marketing collaterals, ensuring brand standards
• Identify new advertising opportunities, research market advertising demands
• Evaluate competitor advertising to make informed decisions for content direction
• Organize, maintain, and track quarterly campaign deliverables calendar, reflecting all tactics to be used and the project reach and outcome
• Deliver recommendations for appropriate opportunities and budgetary costs
• Document all advertising activities in quarterly business review (QBR)
• Work with outside contractors as needed to support advertising initiatives
• Monitor campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.) and present campaign results and insights to stakeholders
• Channel Partner Advertising Collaboration
• Work with internal distribution leadership and external distribution partners to determine and deliver collateral co-marketing
• Manage the tracking and delivery of advertising content for contracted distribution partners
• Develop and implement distribution marketing strategies for new product introductions and new market product positioning
• Document all advertising activities in quarterly business review (QBR)

This description of duties is not intended to be all-inclusive or to limit the discretionary authority to assign other tasks of a similar nature and / or level of responsibility.

Competencies

Position Qualifications

Benefits for Fulltime

Salary Range : $62,489-$78,111-$93,733, Bonus Eligible

An Offer of employment will be extended at a level consistent with the experience and qualifications of the candidate. This information reflects the anticipated salary range for this position at the time of posting. The salary range may be modified in the future and actual compensation may vary from the posting based on various factors such as geographic location, work experience, education and / or skill level.

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