Sr Marketing Specialist, Digital

Your Role :

As the Sr Marketing Specialist, Digital, you will be responsible for planning, supporting, and executing growth marketing strategies that grow the audience of brands across the APMG portfolio, including MPR News, The Current, YourClassical, APM Studios, Marketplace, and more. You have solid B2C digital marketing expertise, and you proactively optimize marketing campaigns while aligning campaign goals with larger departmental and enterprise priorities.

The Sr. Marketing Specialist, Digital, plays a key role in building public media audiences and using marketing to achieve enterprise goals as part of APMG’s Growth Marketing Team. You will oversee a range of marketing initiatives from planning and creative development to execution, tracking, and analysis. You will use a range of tactics and platforms, including social, search, and other digital marketing tactics. You will closely track campaign performance and make optimizations based on metrics and A / B testing. You will stay on top of marketing trends and recommend tactics for reaching new audiences. You will share learnings and best practices with colleagues across the enterprise.

Expected Compensation Range : $70,000 - $85,000 annualized. Exact salary determined by experience and education related to the role, organizational compensation structure, geographic location and internal equity.

Application Process : Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Application Deadline : Open until filled

Location : St. Paul, MN

Position Responsibility :

• Develops strategies to grow audiences (primarily digital) and achieve business goals
• Plans and executes marketing campaigns with partner agencies or using self-serve tools like Meta Ads Manager or Google Ads
• Manages tracking system for marketing tactics, monitors performance, and reports on performance
• Uses audience and campaign data to inform strategies
• Supports additional growth-focused tactics, which may include A / B testing, SEO, influencer campaigns, organic social campaigns, web promo, and more
• Keeps various teams informed of important creative, media and business updates as it relates the brands / programs
• Manage creative development, production, media planning / execution, legal approvals, stakeholder approvals, etc.
• Monitors all budget, billing and production activity on assigned projects and communicate status of each project to supervisor
• Develops and shares marketing best practices and project learnings with the wider team

Required Education and Experience :

Required Skills, Knowledge and Abilities :

Preferred Skills and Experience :

Reporting To This Position : None

Physical Demands and Working Conditions :

Moderate noise level

APMG offers a comprehensive benefits package including Medical plans with HSA and FSA options, Dental, Vision, Life and AD&D, Short-Term and Long-Term Disability, Paid Parental Leave and Paid Caregiver Leave after 1 year, Vacation (3 wks / per year, pro-rated, based on hours worked), Sick time (12 days, pro-rated, based on hours worked), Holiday Pay (10 holidays + 2 floating holidays each year), Volunteer Time (8 hours per year), Long-Term Care and Critical Illness insurance options, Employee Assistance Program, 403(b) Retirement Plan, and more.

Diversity creates a healthier atmosphere : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.