Digital Marketing Strategist

Overview

The Digital Marketing Strategist is responsible for shaping and executing our holistic digital marketing strategy to drive lead generation, elevate brand visibility, and accelerate e-commerce performance. This player-coach role defines and delivers strategies that attract, engage, and convert our target audiences through innovative and data-driven approaches across owned, earned, and e-commerce channels.

Responsibilities

• Own the companys digital footprint, ensuring a cohesive, optimized, and high-performing online presence across all channels.
• Manage and optimize customer segmentation, campaign performance tracking, and reporting within HubSpot, ensuring data integrity and actionable insights.
• Develop and refine strategic digital campaign plans with objectives, target audiences, messaging, channel mix, and KPIs; directly implement and manage campaigns from concept to execution.
• Develop and optimize advanced digital acquisition strategies across earned, owned, paid, and e-commerce media to maximize reach and conversion.
• Manage website optimization and e-commerce functionality to deliver an exceptional user experience and lead capture performance, including content management system and e-commerce platform work.
• Own paid media strategy, planning, execution, and optimization across platforms (e.g., Google Ads, social advertising), managing budgets to maximize ROI.
• Develop a minimum viable plan (MVP) for an influencer pipeline and execute a proof-of-concept campaign to demonstrate effectiveness.
• Lead SEO and content strategy, including keyword research, on-page and technical SEO, and content creation; manage email marketing campaigns with advanced segmentation for nurturing and promotions.
• Analyze digital marketing performance using HubSpot analytics, e-commerce data, and paid media dashboards; provide regular KPI, ROI reports, and actionable recommendations.
• Manage social presence (primarily LinkedIn), engage with industry professionals, build brand authority, and generate leads through content and community management.

Requirements

Core Experience & Knowledge

Bonus or Preferred Qualifications

Benefits

PURIS offers a comprehensive benefits package including medical insurance; dental and vision coverage; digital health care; life and short-term disability insurance; retirement plan contributions; PTO and paid holidays. Details vary by location and eligibility.

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