Senior Marketing Strategist

Job Duties

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. Blue Cross of Minnesota is an Equal Opportunity Employer and maintains an Affirmative Action plan, as required by Minnesota law applicable to state contractors. All qualified applications will receive consideration for employment without regard to, and will not be discriminated against based on any legally protected characteristic.

Blue Cross and Blue Shield of Minnesota

Position Title : Senior Marketing Strategist

Location : Hybrid | Eagan, Minnesota

Career Area : Communications / Marketing

The Impact You Will Have

Blue Cross and Blue Shield of Minnesota is seeking a strategic, data-driven Senior Marketing Strategist to lead and execute high-impact marketing initiatives for our Medicare line of business. This role is ideal for a self-starter with deep experience in B2C / DTC marketing, who thrives in a fast-paced, collaborative environment and is passionate about driving growth through innovative, omni-channel campaigns.

As a key member of our Government Markets team, you'll collaborate with Sales, Product, and P&L leaders to transform strategic business objectives into impactful marketing initiatives and go-to-market strategies. You'll spearhead integrated campaigns spanning TV, digital advertising, email, print, and beyond-leveraging data-driven insights, market trends, and rigorous testing to drive continuous performance improvement.

You'll own the messaging strategy, develop creative briefs, manage agency relationships, and guide projects from concept to launch. Your ability to influence cross-functional teams, drive lead generation, and measure ROI will be critical to success. This role also plays a leadership part in fostering a culture of collaboration, innovation, and customer-centricity, helping elevate the Blue Cross brand and impact in the Medicare space.

Your Responsibilities

• Develops and owns marketing plans for winning go-to-market strategies for Government Markets - Medicare.
• Collaborates with sales and product divisions on ongoing development of product and sales strategies.
• Develops reporting and utilizes data for insights. Continuously tests, learns and looks for new and better ways to accomplish goals.
• Executes implementation of marketing and communications plans and projects, providing updates to project team and business partners on an on-going basis.
• Supports measurement and evaluation of effectiveness for product and segment marketing programs including acquisition and retention metrics and ROI.
• Coordinates internal resources for production, creative and other support, as well as external vendors and other business partners as needed to develop and implement marketing plans.
• Program manager for acquisition and retention strategies. Takes a leadership role on working teams as needed.
• Helps build a culture of collaboration, innovation, ownership and putting the customer first.

Required Skills and Experiences

Preferred Skills and Experiences

Compensation and Benefits :

Pay Range : $77,200.00 - $102,300.00 - $127,400.00 Annual

Pay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job.

We offer a comprehensive benefits package which may include :

To discover more about what we have to offer, please review our benefits page.

Role Designation

Hybrid

Anchored in Connection

Our hybrid approach is designed to balance flexibility with meaningful in-person connection and collaboration. We come together in the office two days each week - most teams designate at least one anchor day to ensure team interaction. These in-person moments foster relationships, creativity, and alignment. The rest of the week you are empowered to work remote.

Equal Employment Opportunity Statement

Individuals with a disability who need a reasonable accommodation in order to apply, please contact us at : talent.acquisition@bluecrossmn.com.

Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.

PI277904036

Minimum Education Required

Minimum Experience Required

Shift

First (Day)

Number of Openings

Compensation

Postal Code

55121

Place of Work

Hybrid

Requisition ID

2204

Job Type

Full Time

Job Benefits

Application Link

https : / / www.click2apply.net / 7g8wARH6Yo1dPuXEAukokQ