Assistant Director of Digital and Email Marketing, Department of Athletics

External Applicants :

Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description.

Cover Letter and Supporting Documents :

Navigate to the "My Experience" application page.

Locate the "Resume / CV" document upload section at the bottom of the page.

Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files.

Important Note : The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission.

Current Employees :

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A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified.

Job Description Summary

Works under the supervision of the Director of Digital and Email Marketing with close coordination to the Fan Experience, Ticketing Operations and Sales, Development and Communication teams. The primary responsibilities include supporting customer relationships through the creation, management, and execution of strategic digital and email campaigns, in an effort to deliver messaging that engages fans, alumni, and the greater Winston-Salem community and invite them into a closer relationship with Wake Forest Athletics.

Job Description

Essential Functions :

• Develop and execute strategic plans for email and digital communications, incorporating diverse messaging, segmentation, and forms of communication with direction from supervisor.
• Work with creative staff to curate content for use on athletics emails, web pages and digital campaigns that enhances the profile of Wake Forest Athletics and invites readers to act.
• Create and distribute emails to fans, season ticket holders, donors, and alumni, using Eloqua marketing automation platform.
• Assist in the planning and execution of digital marketing campaigns, including but not limited all lead generation, display, retargeting and social media advertising strategies.
• Design and execute web pages that promote marketing and sales objectives and enhance customer experience.
• Develop and execute marketing automation campaigns that generate ancillary revenue and enhance the customer journey
• Coordinate with athletics development, and alumni relations to produce cohesive communication plans.
• Manage day-to-day digital requirements for student rewards program, “Screamin’ Demon Rewards” and kid’s club program, “Jr. Deacs.”
• Collaborate with outside agencies regarding communications materials involving planning, design, cost estimates, flighting, and channel placement.
• Regularly analyze performance of emails and other digital communications and provide strategic recommendations for continued improvement.
• Other duties as assigned.

Required Education, Knowledge, Skills, Abilities :

Preferred Education, Knowledge, Skills, Abilities :

Accountabilities :

Responsible for own work.

Essential Physical Requirements :

Typing

This position will require typing by way of keyboard use for the purpose of completing task work.

This position will require typing by way of keyboard use for the purpose of completing task work, with frequent interruptions.

IX. Sitting

A. This position mayrequire employees to sit for extended prolonged periods of time in order to complete task work.

Note :

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his / her supervisor.

To help provide a safe learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply.

Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.

Additional Job Description

Time Type Requirement

Full time Note to Applicant :

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his / her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.