Manager, Local Marketing - Remote

Manager, Local Marketing - Remote

Founded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. We believe home is more than just a place it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as 'practical magic.'

Job Description

This role partners with the National Marketing Director in supporting operators to achieve their leads and marketing budget goals. In addition, the Marketing Manager will work closely with internal and external business partners to support the integration between national and local marketing to deliver on our brand experience and live the CREDO.

Essential Functions

• Support National Marketing Director on local marketing activities
• Drive participation and execution of national marketing programs including promotions, digital programs, direct mail and email campaigns, etc.
• Develop and maintain relationships with operators, engaging with them to improve their business performance. Potential for direct responsibility for locations.
• Responsible for the implementation of digital and other marketing campaigns, analyze and report on results and make recommendations to improve the performance of the campaigns.
• Analyzing social media channels, local web pages, other digital platforms and developing insights to share with operators to improve performance of the platforms. This includes onboarding and training local points of contact.
• Manage local contact information for website and online listings.
• Managing the correspondence to clients and operators for customer complaints through Customer Care
• Analyze and ensure compliance with local marketing spending guidelines through quarterly audits for franchises.
• Produce and distribute monthly marketing newsletter.
• Generate, analyze and distribute reports for marketing campaign results.

Qualifications