Gap Inc. is hiring : Manager, Media Analytics in New York

Manager, Media Analytics

The Manager of Media Analytics is responsible for the day-to-day management of digital advertising reporting, measurement and analyses to drive performance and optimization of our Paid Social and Video programs. You will collaborate closely with the Paid Social Activation Team and play a crucial role in defining measurement and analysis approaches to best support media channel management. This is a highly collaborative role responsible for partnering closely with Gap Inc.'s Media Agency and cross-functional teams to inform and help execute measurement and real-time optimizations of media spend for paid channels across BAU and promo periods.

What You'll Do

• Execute and oversee day-to-day reporting, measurement, analysis, and optimization efforts for all Paid Social & Video marketing programs across Gap Inc's portfolio of brands. Act as the primary liaison between Media Agency resources and Gap Inc.'s Measurement & Interpretation team, ensuring seamless communication and collaboration.
• Provide actionable data to inform and evaluate full-funnel media strategies. Ensure that measurement frameworks adequately assess the brand and business value of all marketing tactics.
• Enable and execute creation and implementation of standardized, repeatable frameworks for reporting, analyzing and tracking media performance through automated tooling. Understand data needs and deliver tailored reporting solutions, including visually appealing and easy-to-understand dashboards that effectively communicate key metrics and performance KPIs
• Ensure the accuracy and integrity of data used in reporting and dashboards by implementing robust data validation and quality control processes.
• Collaborate with the Media Agency and Channel Activation Team to create and manage detailed full funnel testing roadmaps for each channel.

Who You Are

Benefits at Gap Inc.