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Senior Manager, National Sales - Hy-Vee

Senior Manager, National Sales - Hy-Vee

Coca-ColaDes Moines, IA, US
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Account Executive Or Senior Manager

At the heart of our business is a genuine passion for people and building meaningful relationships. As an Account Executive or Senior Manager, you will collaborate with our teams and clients to execute strategic brand initiatives at a local level. Through our strong partnerships with bottlers, we bring our world-class brands to life in the markets we serve.

As a Senior Manager, you will be an integral part of the team focused on managing key aspects of our relationship with Hy-Vee. This role includes developing and implementing Annual Business Plans aligned with business objectives while serving as a system-wide expert on strategy, operational philosophy, and customer-specific needs. This position oversees both the Warehouse Route to Market (RTM) business and CR business.

Primary Location : Greater Des Moines, IA

Key Responsibilities

  • Manage all aspects of the business relationship with Hy-Vee in collaboration with the integrated account team.
  • Serve as a subject matter expert on customer strategies, business systems, and the larger operational approach.
  • Develop Annual Business Plans in collaboration with customers, bottlers, and internal system stakeholders, driving Coca-Colas growth initiatives.
  • Drive flawless program execution through seamless coordination across the Coca-Cola system, customer networks, and bottling partners.
  • Create marketing and business plans that align with volume goals, profitability targets, and enhanced customer satisfaction.
  • Foster strong, mutually beneficial relationships with customers by enhancing engagement and maintaining effective communication at all levels.
  • Align resources to execute operational and marketing programs within defined budgets, timelines, and objectives.
  • Provide insights to internal teams about customer goals, strategies, and positioning, ensuring alignment with Company programs.
  • Lead problem-solving efforts for operational or unique customer / bottler issues.
  • Manage budgets, forecasts, and financial planning for your assigned accounts.
  • Create innovative solutions and embrace new approaches to drive sustainable growth and success.
  • Maintain item and ad data in relevant customer systems.
  • Collaborate with brokers on Warehouse RTM business initiatives.

Qualifications & Requirements

  • Bachelors degree in Business or related field.
  • 3-5 years of experience in key account management within beverage or consumer packaged goods (CPG).
  • Strong expertise in sales, negotiation, and managing medium-to-large portfolios of accounts.
  • Proven track record in managing price package plans and implementing customer promotional programs.
  • Experience with business development planning across diverse business systems and multiple stakeholders.
  • Knowledge of Direct Store Delivery (DSD) systems and broker management preferred.
  • Self-driven with exceptional organizational, time management, and problem-solving skills.
  • Strong communication skills, both written and verbal, with the ability to present data effectively.
  • Advanced business acumen, applying shopper and category insights into actionable plans to achieve financial and strategic goals.
  • Growth mindset with a focus on delivering results and outperforming competitors.
  • Why Join Us?

  • Iconic & Innovative Brands : Be part of a portfolio that includes over 250 globally recognized products such as Coca-Cola, Simply, Fairlife, and Topo Chico.
  • Diverse Customers : Engage with a variety of customers across retail, grocery stores, restaurants, theme parks, and more.
  • Global Impact : Work within a global network of cross-functional partners to create meaningful change and refresh the world every day.
  • Were looking for passionate, driven individuals who value collaboration and innovation. Join us as we continue to build relationships, deliver exceptional results, and bring our world-leading brands to market.

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    National Sales Manager • Des Moines, IA, US

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