Gusto is hiring : Head of Social and Influencer Marketing in San Francisco

Gusto is a modern, online small business platform on a mission to grow the small business economy. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools.

As the Head of Social and Influencer Marketing, you will define and lead Gusto's social and influencer strategy to significantly grow brand awareness, engagement, and consideration among small businesses and their advisors. You will be responsible for building, managing, and developing a high-performing team, overseeing all social channels, content strategy, and end-to-end influencer programs.

About The Role You’re a visionary leader, deeply analytical, and customer obsessed, with a proven track record of scaling social and influencer initiatives.

Responsibilities Develop and execute a comprehensive social media and influencer marketing strategy aligned with business objectives, brand guidelines, and B2B audience needs.

Lead, mentor, and grow a team of social media and influencer marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.

Oversee content strategy, creation, and distribution across all owned social channels, ensuring brand consistency and engagement.

Design, launch, and manage end-to-end influencer programs that drive authentic advocacy, reach new audiences, and generate measurable results for B2B segments.

Establish and evolve community management best practices, ensuring timely and engaging interactions with our audience.

Partner closely with Brand, Product Marketing, PR, and Sales teams to integrate social and influencer efforts into broader campaigns and product launches.

Define key performance indicators (KPIs), conduct regular analysis of social media and influencer performance, and provide actionable insights to optimize strategy and demonstrate ROI.

Manage budgets, agency relationships, and social media tools / platforms effectively.

Stay abreast of emerging social media trends, platforms, and technologies to identify new opportunities for growth and innovation.

Requirements 12+ years of overall marketing experience, with at least 5+ years specializing in social media and influencer marketing, and 3+ years in a leadership role managing a team.

Proven track record of building and scaling social media and influencer programs for B2B brands, demonstrating measurable growth in awareness, engagement, and lead generation.

Deep expertise in developing content strategies tailored for various social platforms and audience segments.

Strong understanding and hands-on experience with social media management platforms, analytics tools, and influencer marketing platforms.

Exceptional analytical skills : ability to interpret complex social data, measure campaign effectiveness, and translate insights into strategic recommendations.

Our cash compensation amount for this role is targeted at $169,000 - $200,000 / yr in Denver, Phoenix, and Atlanta, and $200,000 - $240,000 / yr for San Francisco & New York.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.

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