Senior Growth Analyst (Advertising)

Overview

David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a compelling opportunity to be a part of an exciting new food company as we enter a critical growth stage. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR ($600M exit to Kellogg in 2017). We have strong aspirations to become the most popular high-protein bar in North America and beyond.

Role and Responsibilities

As a Senior Growth Analyst at David, you'll play a crucial role in driving our business forward by analyzing and executing growth strategies across various channels. You'll work to optimize our e-commerce presence, manage marketing agency relationships, and contribute to the development of our marketing strategy.

Responsibilities

Digital Advertising Management :

Plan, execute, and optimize digital advertising campaigns across platforms like Google Ads, Meta (Facebook / Instagram), X, Amazon ads, and other emerging channels.

Conduct market research and competitor analysis to identify trends and opportunities in the advertising space.

Manage and allocate advertising budgets effectively to maximize ROI.

Collaborate with the agency partners when applicable to allocate advertising budgets effectively.

Monitor campaign performance, analyze key metrics (CPC, CTR, ROAS, etc.), and recommend adjustments to improve results.

Explore New Advertising Channels :

Research and identify new avenues for advertising, including emerging platforms and innovative formats.

Evaluate the potential of new channels through small-scale tests and develop the ones deemed worthy.

Landing Page Strategy & Optimization :

Collaborate with the design and digital operations teams to create high-converting landing pages.

Analyze trends and provide recommendations for A / B testing on landing pages and websites to optimize performance.

Attribution and Reporting :

Analyze campaign attribution using tools like Google Analytics, Shopify, Tydo, or third-party attribution platforms to understand customer journeys.

Provide actionable insights to optimize ad spend and improve marketing ROI.

Build and maintain dashboards or reports to communicate campaign performance and trends to internal stakeholders.

Qualifications

Analytical background

High IQ / intellectual horsepower and accurate

A self-starting attitude with a love for executing on ideas and moving quickly

The ability to operate independently while clearly communicating your priorities and initiatives to the rest of the team

Humble, self-aware, and curious

A desire to build an early stage CPG company with a mission to help people increase muscle and decrease fat

Strong project management skills and comfort in leading and coordinating agency partners to execute on strategy

Benefits

This is a full-time role that includes :

Salary : $100-130k per year, inclusive of cash bonus based on attainment of company targets

Company equity opportunity

100% covered Health, Vision, Dental Insurance

401(k)

Additional perks, such as covered gym expenses

Substantial and required PTO

We work in the office 5 days per week in New York City when culture lines up, it is fun to be in the office together

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