Marketing Web Specialist

Job Description

Job Description

We are looking for a skilled Marketing Web Specialist to oversee the global implementation, optimization, and analysis of marketing technology solutions. This role involves enhancing the customer journey through digital platforms by collaborating with internal teams and external vendors.

Responsibilities :

• Manage global product content across multilingual websites, ensuring accuracy and consistency.
• Oversee Product Information Management (PIM) and Digital Asset Management (DAM) systems, maintaining their functionality and efficiency.
• Serve as the primary liaison between marketing, IT, and external agencies to align systems and execute digital initiatives.
• Analyze web and marketing automation data to identify opportunities for performance optimization.
• Provide training and support to global teams on digital marketing tools and best practices.
• Monitor and improve website analytics using tools like Google Analytics and Tag Manager.
• Coordinate updates to website content, ensuring alignment with branding and marketing strategies.
• Manage multiple priorities and projects to deliver high-quality results within set deadlines.
• Collaborate with stakeholders to optimize product listings and digital assets for maximum impact.
• Implement strategies for paid and organic web optimization to enhance user engagement
• Minimum of 5 years of experience in marketing technology or web management (or 10 years with an associate’s degree).
• Proficiency in managing PIM and DAM platforms; experience with Titan or Aprimo is an advantage.
• Strong expertise in Google Analytics, Tag Manager, and data-driven performance tracking.
• Excellent project management, organizational, and communication skills.
• Ability to handle multiple tasks and deliver results under tight deadlines.
• Bachelor’s degree in marketing or a related field is preferred.
• Experience working in global or product-rich environments.
• Background in web optimization, including paid and organic strategies.