Global Marketing Analytics Manager
VirtualVocationsKalamazoo, Michigan, United Statesjob_description.job_card.1_day_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
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A company is looking for a Global Marketing Analytics Manager.
Key Responsibilities
Serve as the global subject matter expert for marketing analytics, providing insights on brand and campaign performance
Develop and implement measurement frameworks to evaluate marketing campaign ROI using econometrics and attribution models
Manage agency partnerships and collaborate with cross-functional teams to optimize marketing strategies and resource allocation
Required Qualifications
5-7+ years of experience in marketing analytics or a similar data-focused role
Expertise in marketing measurement, including attribution modeling and econometrics
Proficiency in analytical tools and platforms such as SQL, Python / R, and BI tools like Tableau / Looker
Bachelor's degree or equivalent practical experience in Marketing, Business, Statistics, or a related field
Experience with data privacy and compliance in marketing initiatives
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Global Marketing Manager • Kalamazoo, Michigan, United States
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