24 Seven is hiring : Sr Media Buyer – Paid Search in Orlando

Overview

Location : Orlando

Contract Duration : 1 year

Onsite 4 days / week, M-Th, remote Fri

MUST have 3+ years of media buying experience or equivalent combination of education and experience.

We are looking for firsthand experience in paid search.

Experience managing $500,000+ / year ad spend is a plus.

Proficiency and knowledge of Google Ads, Microsoft Advertising and SearchAds 360 is required.

Responsibilities

• Execute all segment media plans while adhering to established media budgets and timelines
• Implement campaign and ad taxonomy utilizing Claravine or another platform
• Complete weekly campaign activity reports / analysis, reconcile and manage media budgets daily
• Monitor campaigns in-progress and make any necessary updates recommended in partnership with media analytics team
• Analyze large quantities of structured data utilizing analytics tools, reports and dashboards to detect patterns, opportunities and insights that drive channel strategy
• Align and synchronize efforts with the rest of the Paid Search team to ensure campaign tactics are driving desired results. Suggest and make cross-team optimizations as necessary.
• Partner across channel teams to ensure driving efficiencies within campaigns and delivering maximum ROI cross-functionally
• Lead the partnership with Creative and Internal Stakeholders to buy and integrate Paid Search campaigns
• Write ad copy that aligns with brand guidelines and campaign objectives
• Collaborate with other departments and groups within : Brand, Legal, License Partners, Trademark, Creative, Content & Creative Strategy, Integrated Marketing Communications
• Oversee the ad approval process by managing feedback and making revisions from various departments
• Develop media buys and execute with existing vendors utilizing a variety of industry standard best practices
• Provide new ideas to support business strategies and goals
• Collaborate with team to stay on current industry trends and media opportunities
• Direct day-to-day vendor / partner relationships including taking meetings with existing vendors
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and team member involvement activities.

Qualifications

Education

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