Digital Enablement Consultant - Hybrid St. Paul, MN

Summary

The Digital Enablement Consultant plays a key role in delivering innovative product and digital solutions that drive sales, revenue and earnings across Affinity's markets. This role is responsible for collaborating with internal and external stakeholders to champion Affinity's product and digital offerings, executing product lifecycle activities, and conducting competitive and market analysis.

With a strong digital-first mindset and expertise in product development, the Consultant works closely with sales, account management, competitive insights, and distribution partners to deliver strategic solutions aligned with Affinity's goals. This position provides input into product strategies, supports execution of initiatives, and ensures solutions meet compliance, financial, and customer needs. The primary focus of this position is with Affinity's financial institution loan technology market.

Key Responsibilities

Collaborate with our financial institution market distribution partners to define a joint go to market strategy and develop new solutions and capabilities, including integrated servicing and engagement, to drive outcomes.

Consult with the Sales, Client Operations, and Business Development teams to gather input on emerging client needs and develop strategies to maximize the impact of Securian's digital solutions, alongside those of our strategic partners, to deliver superior outcomes.

Serve as a resource and subject-matter expert for the unique value of our strategic digital solutions with clients, distribution partners, and internal associates while demonstrating knowledge and technical integration capabilities.

Drive the lifecycle management of Affinity's digital solutions and / or product initiatives, including ideation, development, launch, and performance tracking.

Understand and communicate Affinity's value proposition, partners, clients, customers, and processes in the financial institution loan technology market to help identify opportunities maximize results across our strategic partners.

Meet with strategic partners regularly (in person and virtually) to review partnership results, ensure alignment on priorities, and develop ongoing plans for growth. Plan and execute on activities related to those identified priorities & growth opportunities.

Provide insights and recommendations for improving digital solution delivery, product features, or service standards.

Collaborate with internal teams (ECPMO, marketing, technology, operations) to ensure timely delivery of product and digital solutions.

Contribute to the development of KPIs and dashboards to monitor performance of digital solutions and products.

Conduct market and competitive analysis, providing recommendations to inform digital solutions and enhancements.

Maintain awareness of legal, compliance, and regulatory requirements related to assigned digital solutions.

Support financial monitoring of product and technology initiatives, ensuring profitability and alignment with business objectives.

Assist with the preparation of presentations, reports, and updates for leadership and stakeholders.

Qualifications

Experience in business development, product management, or digital solutions within insurance or financial services preferred.

Strong communication, facilitation, and interpersonal skills to influence and collaborate effectively.

Analytical and problem-solving skills with the ability to synthesize data into actionable insights.

Self-motivated, adaptable, and able to manage multiple initiatives in a dynamic environment.

Ability to build credibility, foster collaboration, and maintain strong relationships with stakeholders.

Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you're in a commutable distance (90 minutes), you'll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.

The estimated base pay range for this job is :

$84,000.00 - $155,000.00

Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team.

Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job - it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here :

Paid time off :

We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what's important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.

Leave programs : Securian's flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.

Holidays : Securian provides nine company paid holidays.

Company-funded pension plan and a 401(k) retirement plan : Share in the success of our company. Securian's 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.

Health insurance : From the first day of employment, associates and their eligible family members - including spouses, domestic partners and children - are eligible for medical, dental and vision coverage.

Volunteer time : We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.

Associate Resource Groups : Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including :

Mental Wellness and Disability

Pride at Securian Financial

Securian Young Professionals Network

Securian Multicultural Network

Securian Women and Allies Network

Servicemember Associate Resource Group

For more information regarding Securian's benefits, please review our Benefits page.

This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions.

Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at , by telephone (voice), or 711 (Relay / TTY).

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