Marketing Specialist

Marketing Specialist

AHF Products has a job opportunity for a Marketing Specialist to be located in Mountville, PA. Reporting to the Marketing Manager of hardwood, the Marketing Specialist will be part of the product launch marketing team, and support the Direct Residential channel. The Marketing Specialist manages the development of all marketing collateral and merchandising items to support the launch and promotion of new product flooring assortments. They will support specific tradeshows, marketing aspects and digital initiatives for the residential business, sales team, and direct residential customer channel. This includes the production of printed materials, including point-of-sale (POS) displays, to ensure alignment with brand guidelines and marketing objectives. This role oversees the entire launch process, from design to delivery, coordinating with various teams, monitoring budget and managing relationships with vendors.

Job Duties :

• Manage marketing aspects and logistics of the specific direct residential product launches.
• Plan, project manage and execute the launch of new products and product lines into the residential channel. Includes coordinating timelines, budget, resources and communication with various stakeholders
• Develop marketing programs and execution for product line(s) and manage effective promotional tactics by working with the merchandising team.
• Develop all print marketing collateral for the product launch, from brochures to point of sales displays, including labels, headers, and merchandising displays
• Work closely with product management, sales, design and merchandising teams to ensure alignment and smooth product launch
• Develop a strong understanding of the direct residential channel product offerings
• Update collection information on all our digital platforms with all relevant images and technical information ensuring materials are accurate and aligned with brand guidelines
• Engage with the AHF product and merchandising teams to develop selling tools and other related tools and sales materials to support the direct Sales team.
• Responsible for the development of presentations, sales / marketing demos, and sales materials.
• Coordinate webinar to our sales distribution network
• Coordinate with the marketing and product management team to develop integrated marketing-communications programs and effective trade show elements, digital strategies (including web and social media content) and product selling tools.
• Coordinate, develop and deliver product, and industry training to internal, sales, and channel personnel - as well as end customers.
• Support the day-to-day needs of the Direct Sales team, fulfilling requests for customer samples, communicate launch timing, project and budget status
• Fulfill daily administrative tasks to ensure the functionality and coordination of the department's activities
• Support marketing managers in managing projects and workload
• Update spreadsheets, databases and inventories with statistical, financial and non-financial information

Job Qualifications :

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AHF PRODUCTS : AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce, Armstrong Flooring, Hartco, Robbins, LM Flooring , Capella, HomerWood, Hearthwood, Raintree, Autograph, Emily Morrow Home, tmbr, Crossville, and Crossville Studios. Our commercial brands include Bruce Contract, Hartco Contract, AHF Contract, Armstrong Flooring, Parterre, Crossville and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.