Marketing Specialist
AHF Products has a job opportunity for a Marketing Specialist to be located in Mountville, PA. Reporting to the Senior Marketing Manager, the Marketing Specialist will play a crucial role in the planning and implementation of new product launches and supporting marketing initiatives for the national sales accounts business, sales team and retail customer channel. Occasional travel may be required (~10% average with some months up to 30%).
Job Duties :
- Manage the logistics of product launches, including coordinating timelines, budget, resources, and communication with various stakeholders
- Develop all print marketing collateral for the product launch, from brochures to point of sales displays, including labels, headers, and merchandising displays
- Work closely with product management, sales, engineering, design and merchandising teams to ensure alignment and smooth product launch
- Develop a strong understanding of product offerings
- Update collections on all our digital platforms with all relevant images and technical information
- Develop marketing materials to support the product launch promotion by our sales distribution network (digital marketing assets to print collateral to education content)
- Coordinate webinar to our sales distribution network
- Coordinate content creation from photoshoot to product installation renderings
- Fulfill daily administrative tasks to ensure the functionality and coordination of the department's activities
- Manage and maintain marketing materials, ensuring they are up-to-date, accurate, and aligned with brand guidelines
- Support marketing managers in managing projects and workload
- Update spreadsheets, databases and inventories with statistical, financial and non-financial information
Job Qualifications :
Bachelor's degree in marketing, communications, graphics or related field or equivalent work experience2-3 years of experience in similar roleUnderstanding of home center, big-box, or national accounts go-to-market strategiesAbility to develop feature and benefit product differentiators and tell a product storyAnalytical mindset with the ability to interpret data and make informed decisionsDemonstrated written and verbal communications skills, with the ability to present solutions and recommendations clearly and conciselyProficiency in Microsoft OfficeExcellent organizational, project management, and teamwork skillsStrong attention to detailAbility to follow established policies and proceduresExperience with Adobe Creative Suite a plusStrong sense of urgency and responsiveness to Sales team needsProven ability to work cross-functionally and with outside suppliersKnowledge, Skills and Abilities :
Demonstrated written and verbal communications skills, with the ability to present solutions and recommendations clearly and conciselyProficiency in print project managementProficiency in Microsoft OfficeExcellent organizational and teamwork skillsStrong attention to detailMultitasker, ability to prioritize and manage multiple projects and tasksAbility to follow established policies and proceduresPhysical Demands :
Sit for prolonged periodsRepetitive motion of hands / wrists / fingersConcentrate and repeat the same physical activities over and overMove between different physical locations within buildingsPush, pull, carry and lift in the normal course of workLift, move and carry product samples for review, customer setup or staging purposesMental Demands :
Think analytically and be exact or highly accurateMake decisions such as to identify complex problemsDevelop options and implement solutionsMaintain regular, punctual attendance consistent with the ADAAA, FMLA and other federal, state and local standardsPay attention to and remember detailsCommunicate effectively including active listening to understand points being madeWork Environment :
The work environment characteristics described here are representative of those an employee encounters while performing the functions of this job.Requires working indoors in environmentally controlled conditions with standard level of noise common to an office environment including office equipment and co-workers speaking to each other and on phones.Employees are required to wear personal protective equipment when entering the floor of manufacturing facilities based on the specific requirements of each location.AHF PRODUCTS :
AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce, Armstrong Flooring, Hartco, Robbins, LM Flooring , Capella, HomerWood, Hearthwood, Raintree, Autograph, Emily Morrow Home, tmbr, Crossville, and Crossville Studios. Our commercial brands include Bruce Contract, Hartco Contract, AHF Contract, Armstrong Flooring, Parterre, Crossville and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.