Marketing Specialist - IMA

Marketing Specialist - IMA

AHF Products has a job opportunity for a Marketing Specialist to be located in Mountville, PA. Part of the product launch marketing team, the Marketing Specialist manages the development of the brand and positioning of all IMA products, including branding, packaging, marketing collateral, and merchandising items to support the launch and promotions of the category. This role involves collaborating with product management and suppliers in creating the new product categories of accessories (from adhesives to floor stains, floor finishes, floor preparation supply, and any accessories). This includes the production of printed materials, including point-of-sale (POS) displays, and ensuring they align with brand guidelines and marketing objectives. This is a newly created position and might involve licensing agreements with other brands, coordination with various teams, and managing relationships with suppliers.

Job Duties :

• Collaborate with product management on creating the category assortment and branding
• Creating the key selling features and all marketing tools to support the category and promotion advertising plan
• Develop all print marketing collateral for the product launches, from brochures to point of sales merchandising displays, including labels, and headers
• Collaborating with suppliers, legal counsel and technical team to ensure all documentation of installation guidelines, packaging and warranties meet requirements and standards
• Managing the logistics of product launches, including coordinating timelines, budget, resources, and communication with various stakeholders
• Work closely with product management, sales, engineering, suppliers, design and merchandising teams to ensure alignment and smooth product launch
• Develop a strong understanding of product offerings
• Update product offering on all our digital platforms with all relevant images and technical information
• Develop marketing materials to support the product launch, promotions by our sales distribution network (digital marketing assets to print collateral to education content & videos)
• Coordinate webinar to our sales distribution network
• Coordinate content creation from photoshoot, videos, script to product installation renderings
• Fulfill daily administrative tasks to ensure the functionality and coordination of the department's activities
• Manage and maintain marketing materials, ensuring they are up-to-date, accurate, and aligned with brand guidelines
• Support marketing managers in managing additional projects and workload from the department as need be
• Update spreadsheets, databases and inventories with statistical, financial and non-financial information

Job Qualifications :

Knowledge, Skills and Abilities :

Physical Demands :

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to :

Mental Demands :

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to :

Work Environment :

AHF PRODUCTS :

AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce, Armstrong Flooring, Hartco, Robbins, LM Flooring , Capella, HomerWood, Hearthwood, Raintree, Autograph, Emily Morrow Home, tmbr, Crossville, and Crossville Studios. Our commercial brands include Bruce Contract, Hartco Contract, AHF Contract, Armstrong Flooring, Parterre, Crossville and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.