Chief of Marketing and Business Development Officer

Chief of Marketing and Business Development Officer

Join to apply for the Chief of Marketing and Business Development Officer role at GOLDLAW - Personal Injury Lawyers

Description

At GOLDLAW, a personal injury law firm, we believe that the happiness, health, and engagement of our employees directly contribute to the quality of our client service. GOLDLAW is a leading personal injury firm in Florida, providing exceptional legal services and achieving favorable outcomes for our clients. We prioritize our employees' well-being while growing our organization and offering competitive benefits. We are seeking a skilled and motivated Marketing Executive with leadership skills.

Position Summary

The Chief of Marketing and Business Development Officer will develop and implement marketing and business development strategies to increase GOLDLAW's visibility, foster community relationships, and drive client engagement. The role requires expertise in mass media, digital advertising, event management, graphic design, videography, customer relations, artificial intelligence, and public relations.

Job Duties

• Strategic Partnership Development : Identify and cultivate partnerships with businesses, charities, organizations, and influencers to expand reach and client base. Collaborate on co-branded initiatives and campaigns.
• Mass Media & Public Relations : Oversee media outreach, press releases, media relations, and manage digital advertising campaigns to enhance brand awareness and generate leads.
• Business Development : Lead initiatives to grow client base and revenue, develop relationships with referral partners, and identify cross-selling opportunities.
• Community & Charity Involvement : Build relationships with local organizations and develop initiatives that promote social responsibility.
• Social Media & Digital Marketing : Develop strategies to engage clients and prospects, oversee marketing campaigns, analyze performance metrics, and ensure brand consistency.
• Graphic Design & Content Creation : Oversee and create graphic design projects supporting marketing channels.
• Cross-Functional Collaboration & Events : Coordinate with teams, plan seminars, webinars, community events, and manage sponsorships.
• Vendor & Budget Management : Manage relationships with vendors, negotiate contracts, and oversee marketing budgets.
• Strategy & Analytics : Develop marketing strategies aligned with organizational goals, conduct market research, analyze KPIs, and adapt strategies accordingly.
• Team Leadership : Lead and mentor the marketing team, ensuring cohesive messaging and goal achievement.

Benefits and Compensation

Qualifications

Work Environment & Physical Demands

Office setting with fieldwork at events; standard office equipment used; physical mobility required.

GOLDLAW is an Equal Opportunity Employer committed to diversity and inclusion.

#J-18808-Ljbffr