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Content Marketing Specialist Job at Better Health Group in Brandon
Content Marketing Specialist Job at Better Health Group in BrandonMediabistro • Brandon, FL, United States
Content Marketing Specialist Job at Better Health Group in Brandon

Content Marketing Specialist Job at Better Health Group in Brandon

Mediabistro • Brandon, FL, United States
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Join to apply for the Content Marketing Specialist role at Better Health Group .

Overview

Better Health Group is on a mission to improve health by helping providers deliver best‑in‑class care. Our passion is supporting primary care practices in their transition to value‑based care.

What’s Your Why?

  • Seeking a career opportunity that supports personal and professional growth?
  • Passionate about helping others achieve better health?
  • Ready to join a growing team that shares this mission?

Why Join Our Team : At Better Health Group, our commitment, culture, and passion set us apart. Our team members make a difference every day, supporting providers and payors with the tools and resources needed to deliver exemplary healthcare experiences.

Responsibilities

  • Develop content to promote Better Health Group’s no‑cost, payer‑funded program for primary care practices.
  • Assist in the execution of marketing campaigns across digital, social media, email, traditional, and other channels.
  • Ensure consistent and effective campaign messaging across all channels, driving engagement and awareness.
  • Create content for social media posts, blogs, and other digital platforms to engage B2B and B2C audiences.
  • Maintain brand guidelines and ensure consistency across all marketing materials and communications.
  • Report on content performance metrics and recommend optimization based on data analysis.
  • Conduct market research to understand the needs of independent primary care practices, industry trends, and competitive landscape.
  • Participate in omnichannel content distribution and monitor campaign performance across digital and traditional channels.
  • Use CMS, DAM, and project management systems (e.g., Monday.com) to manage content production and documentation.
  • Assist in creating promotional content for industry trade shows, conferences, and other events.
  • Provide logistical and content support during events as needed.
  • Additional duties as assigned.

    • Position Requirements / Skills

  • Bachelor’s Degree in Marketing, Communications, Journalism, or related field (preferred).
  • 3+ years of marketing experience with direct authorship of B2B and B2C business and marketing communications (writing samples required).
  • Industry experience in healthcare, Medicare, or related plans preferred.
  • Proficient with Google Suite and Microsoft Office for real‑time collaboration.
  • Preferred experience with video scripting and editing (Camtasia, Adobe Premiere, AfterEffects).
  • Demonstrated knowledge of business writing and competency in summarizing complex information into clear, non‑technical language.
  • Excellent written and verbal communication, comfortable communicating with stakeholders.
  • Strong interpersonal, presentation, and cross‑functional collaboration skills.
  • Self‑starter who prioritizes tasks and meets deadlines.
  • High level of creativity and attention to detail.
  • Results‑oriented with focus on quality execution and delivery.
  • Ability to handle data with confidentiality.

    • Physical Requirements

  • Requires standing, walking, pushing, bending, kneeling, and reaching.
  • Ability to sit for extended periods.
  • Corrected vision and hearing to normal range.
  • Ability to operate a motor vehicle and have own means of transportation.

    • Key Attributes / Skills

  • Contagious and positive work ethic, inspiring others and modeling core values.
  • Effective team player who contributes valuable ideas and follows commitments.
  • Works within the Better Health environment with energy and passion.
  • Pursues activities with focus, drive, defines work in terms of success, and completes goals.

    • Other

    Position can be remote in one of our core states of business. However, travel will be required, specifically to Tampa, FL. This job description is not designed to cover a comprehensive listing of activities, duties, or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice.

    Seniority Level

    Mid‑Senior level

    Employment Type

    Full‑time

    Job Function

    Marketing and Sales

    Industries

    Hospitals and Health Care

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    Content Marketing Specialist • Brandon, FL, United States

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