Associate Principal, Marketing Strategic Finance & Analytics

Associate Principal, Marketing Strategic Finance & Analytics

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join :

You’ll be part of Airbnb’s Marketing Strategic Finance & Analytics team, a collaborative group that shapes the Brand Marketing organization’s financial strategy and growth trajectory. The team partners closely with Brand Marketing, Product Marketing, Hosting, Financial Operations, Data Science, and Research — together driving insights and strategic decisions that influence guest and host journeys globally. With significant exposure to senior leaders, including the VP of Marketing and Director-level stakeholders, you’ll help steer high-impact initiatives in a dynamic, fast-paced environment.

The Difference You Will Make :

You’ll serve as a critical finance and strategy leader, bringing hands-on analytical expertise to shape and optimize Brand Marketing investments. Success means delivering actionable insights, rigorous financial analyses, and measurable improvements in KPI attainment, campaign ROI, and budget efficiency. By driving cross-functional alignment and championing operational excellence, you’ll empower Airbnb to make data-driven, strategic marketing decisions that fuel business growth.

A Typical Day :

• Lead budget forecasting and tracking, partnering with Financial Operations to ensure accurate monthly projections and media spend allocations.
• Develop and monitor KPI frameworks for marketing channels, setting and reviewing targets, OKRs, and efficiency metrics.
• Conduct deep analytical dives into business trends and campaign performance, independently extracting, visualizing, and presenting data.
• Collaborate with Brand Marketing, Product Marketing, Hosting, and Data Science teams to design, execute, and evaluate marketing strategies.
• Support weekly and quarterly reporting requirements for Marketing and Hosting organizations, preparing executive-ready presentations.
• Facilitate complex, large-scale processes across global teams and agency partners, proactively driving strategic connections and alignment.
• Lead ROI analyses for brand campaigns — integrating quantitative and qualitative impacts, and championing holistic campaign reviews

Your Expertise :

Our Commitment To Inclusion & Belonging :

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at : . Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

How We'll Take Care of You :

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as : training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

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