Vision is hiring : Manager, Ad Operations & Marketing Analytics in New York

Manager, Ad Operations & Marketing Analytics

Who We Are

At Amsive, we're a performance marketing agency focused on collaboration, innovation, and growth. We offer a supportive environment with opportunities for personal and professional development. We empower our team to lead, trusting them to deliver results with decades of expertise in integrated solutions.

If you're looking for meaningful work, a clear career path, and a team invested in your success, Amsive is for you. We provide flexibility, growth opportunities, and a culture that values every individual.

What we are looking for

Amsive is looking for a Manager, Ad Operations & Marketing Analytics to serve as a subject matter expert on tracking strategy and implementation of advertising tags (pixels, server-side, etc.) with attention to client privacy requirements, web analytics tracking, and Google Analytics (GA4). The role involves working directly with clients to understand business goals and translating them into an analytics strategy by identifying key web events and KPIs, and developing / presenting a plan to achieve those goals.

What you will be doing

• Plan, organize, and implement ad tracking strategies and platform-specific tags and pixels.
• Manage tagging and analytics tools such as Google Tag Manager (GTM) and Google Analytics; identify and assess new tools as needed.
• Solve complex online marketing tagging and tracking needs, either implementing solutions independently or communicating clearly with internal / external development teams.
• Be the lead expert in implementing and customizing GA4 for clients of all sizes.
• QA, test, debug, and troubleshoot event tracking across platforms to ensure accurate reporting.
• Collaborate with Analytics and Data Visualization teams to provide data needed for dashboards in platforms such as Datorama and Looker.
• Analyze client web properties and request data layer changes to meet tracking requirements.
• Use analytics to develop a holistic view of the customer decision journey and inform website experiences that engage and convert.
• Create, review, and optimize internal team processes; own SOPs for the department.
• Assist and advise in implementing and maintaining Customer Data Platforms (CDPs) and Consent Management Platforms (CMPs).

Who you are

Other Duties : This job description is not a comprehensive list of activities, duties, or responsibilities and may change at any time with or without notice.

If you need assistance seeking a job opportunity at Amsive or reasonable accommodation with the application process, please call (331) 318-7800.

Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment and provide equal employment opportunity without discrimination on various bases. This policy applies to all aspects of employment.

As part of the EEO policy, Amsive will take affirmative action to ensure diverse candidates are considered for promotional opportunities.

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