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Sr. Manager Marketing Technology Innovations & Solutions
Sr. Manager Marketing Technology Innovations & SolutionsOpTech • Detroit, MI, US
Sr. Manager Marketing Technology Innovations & Solutions

Sr. Manager Marketing Technology Innovations & Solutions

OpTech • Detroit, MI, US
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Sr. Manager Marketing Technology Innovations & Solutions

A national law firm is seeking to hire an experienced Manager / Senior Manager, Marketing Technology Innovation & Solutions (depending on experience) to join a dynamic business development and marketing team in Detroit, MI office.

Location : Detroit, MI; Hybrid worksite. (3 days office / 2 day remote weekly)

OVERVIEW

  • A national law firm is seeking to hire an experienced Manager / Senior Manager, Marketing Technology Innovation & Solutions (depending on experience) to join a dynamic business development and marketing team in Detroit, MI office.
  • This senior-level position plays a strategic and hands-on role in overseeing the firm's marketing technology ecosystem, including CRM systems, website, email marketing platform, SEO, Generative Engine Optimization (GEO), analytics, and AI-driven marketing solutions.
  • The ideal candidate is a martech (marketing technology) leader who deeply understands how modern platforms and AI tools intersect with client engagement, digital visibility, and business development goals.
  • You will optimize current systems, evaluate new technology solutions, and serve as a key liaison across marketing, BD, IT, and external vendors.

TOP REQUIRED SKILLS AND EXPERIENCE

  • 5–10 years of experience in marketing technology or digital strategy, preferably in professional services or a law firm environment.
  • Expert-level knowledge of enterprise CRM platforms, SEO, and digital analytics tools.
  • Familiarity with Generative Engine Optimization principles and LLM-aware content strategy.
  • Proven success leveraging AI / LLM tools for business development & marketing.

    • DUTIES AND RESPONSIBILITIES

    CRM Management & Optimization

  • Serve as the firm's CRM lead, selecting vendors, managing implementation, data integrity, user engagement, and reporting dashboards.
  • Support business development initiatives through list segmentation, pipeline tracking, and relationship mapping.
  • Drive internal adoption and training efforts across attorney and BD teams.

    • Digital Visibility : SEO & Generative Engine Optimization (GEO)

  • Lead both strategy and execution of search visibility for attorney bios, practice pages, and thought leadership.
  • Implement Generative Engine Optimization (GEO) tactics to position the firm in AI-driven search and LLM platforms.
  • Partner with attorneys and teammates to align content strategy with how clients search for legal services.

    • AI & Emerging Martech Solutions

  • Evaluate, pilot, and roll out AI-powered tools, including custom agents for quality and efficiency.
  • Ensure responsible, business-oriented use of AI that enhances attorney visibility and BD workflows.
  • Stay ahead of industry trends and advise leadership on the practical application of new tools.

    • Marketing Data & Analytics

  • Oversee reporting across CRM, website, campaigns, and events to create integrated marketing dashboards.
  • Provide attorneys and BD leaders with insights that drive smarter targeting and resource allocation.
  • Ensure data accuracy and interoperability across systems.

    • Platform Strategy & Vendor Management

  • Manage relationships with martech vendors, internal IT members, and business development colleagues.
  • Lead platform integration projects and recommend system enhancements that support marketing automation and growth.
  • Lead change management efforts to ensure successful adoption of new platforms and enhancements, including communication, training, and ongoing support for attorneys and staff.
  • Act as a strategic advisor to marketing leadership on technology investments and ROI.

    • KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

  • Bachelor's degree in Marketing, Business Technology, Information Systems, or related field (Master's preferred).
  • 5–10 years of experience in marketing technology or digital strategy, preferably in professional services or a law firm environment.
  • Expert-level knowledge of enterprise CRM platforms, SEO, and digital analytics tools.
  • Familiarity with Generative Engine Optimization principles and LLM-aware content strategy.
  • Proven success leveraging AI / LLM tools for business development & marketing.
  • Strong project management and cross-functional collaboration skills.
  • Strong client service orientation, excellent interpersonal skills, good judgment and discretion with respect to confidential and sensitive information.
  • Excellent written and oral communication skills and tech savvy.
  • Demonstrated ability to organize and prioritize work in a dynamic and complex environment to meet deadlines, daily requirements, be flexible and adjust to changing priorities.
  • Outstanding relationship-building skills with the ability to collaborate equally well with senior administrative leaders, attorneys and business professionals across the firm.
  • Analytical and creative thinker able to devise insightful reports and use data to support proposed action plans.
  • High level proficiency with MS Office Suite (Word, Excel, PPT) and business data management systems.
  • Demonstrated executive-level communication and influencing skills with the ability to resolve issues, build consensus among groups of diverse internal / external customers.

    • OpTech is an equal opportunity employer and is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, status as a parent, disability, age, veteran status, or other characteristics.

    J-18808-Ljbffr

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    Sr Marketing Manager • Detroit, MI, US

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