Senior Marketing Manager

Company Description

At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage—a combination of our next‑gen payments platform, proprietary payment network, and vertical‑specific software—to help clients get paid and customers pay with ease, no matter where they are in the world.

Who We Are

Flywire is a global payments enablement and software company founded more than a decade ago to solve high‑stakes, high‑value payments in higher education. We’ve since scaled into new regions, industry verticals, and expanded our product offerings, supporting more than 4,800 clients across education, healthcare, travel, and B2B industries with over 1,200 FlyMates from 40+ nationalities in 12 offices worldwide.

Job Description

You’ll be joining a high‑impact, global marketing team that knows how to deliver results. We’ve built a proven demand generation program that consistently fuels Flywire’s growth—and now we’re ready to take it to the next level. As part of the B2B marketing team, the Senior Marketing Manager will own the strategy, execution, and performance of demand generation programs that fuel pipeline growth and support global go‑to‑market goals.

The Opportunity

This senior‑level role is for an experienced marketer who can think strategically, turn plans into action, and take full ownership of results. You’ll step into a proven demand generation engine to optimize, innovate, and scale it, collaborating closely with cross‑functional teams to deliver high‑impact campaigns.

What You’ll Be Doing

Lead the strategy and roll up your sleeves on the execution of inbound and outbound demand generation programs—online and offline—including paid and organic media, SEO, GEO, and multi‑channel campaigns that bring in a steady stream of qualified leads.

Oversee and fine‑tune high‑performing inbound marketing channels, including SEO, to boost visibility, attract the right audiences, and turn interest into action.

Keep a close eye on campaign results, using data to spot opportunities, improve conversion rates, and get the most out of every dollar spent.

Manage and continually improve Google Ads campaigns to sharpen targeting, increase efficiency, and deliver better outcomes.

Work with internal teams and trusted agencies / vendors to create content and messaging that speak directly to the needs of each audience and stage of the buyer journey.

Bring a genuine curiosity for AI, testing and applying new tools to grow lead volume, improve quality, personalize outreach, and make campaigns run smarter.

Collaborate with cross‑functional teams to launch well‑coordinated campaigns that make a measurable impact on Flywire’s growth.

Qualifications

What we’re looking for

7+ years of B2B marketing experience, ideally in SaaS or technology, with a track record of leading successful demand generation programs.

Proven ability to grow pipeline through creative, multi‑channel campaigns (both online and offline).

Comfortable working with marketing technology such as HubSpot, Marketo, Salesforce, and SEO tools.

Genuine interest in exploring and applying AI to marketing, and experience using it to improve content, personalization, targeting, and campaign results.

Skilled at navigating global organizations and collaborating across multiple teams, functions, and time zones.

Strong project management skills with experience guiding cross‑functional initiatives from start to finish.

Data‑driven mindset with a history of using insights to make smart marketing decisions and improve performance.

Open to candidates based in Boston, Austin, Denver, or Chicago.

Key Success Metrics

Growth in marketing‑generated revenue.

Improved campaign ROI and conversion rates across channels.

Demonstrated adoption and measurable impact of AI‑driven lead generation tactics.

Additional Information

What we offer :

Competitive compensation, including Restricted Stock Units.

Employee Stock Purchase Plan (ESPP).

Flying Start — our immersive Global Induction Program.

Work with brilliant people that keep you on your toes, and learn more about their journeys by checking out #InsideFlywire on social media.

Dynamic and global team (we have been collaborating virtually for years!).

Wellbeing programs (Mental Health, Wellness) with Global FlyMates.

Be a meaningful part of our success – every FlyMate makes an impact.

Competitive time off, including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days.

Great Talent & Development Programs.

Salary

The US base salary range for this full‑time position is $114,000 - $132,000 plus restricted stock units and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job‑related skills, experience, relevant education and training. Your Talent Acquisition Partner can share more about the specific salary range for your preferred location during the hiring process.

Equal Opportunity Employer

Flywire is an equal opportunity employer. With over 30 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.

#J-18808-Ljbffr